Life, 1898-03-24 · page 17 of 20
Life — March 24, 1898 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertisements**, not political satire or editorial cartooning. It contains commercial promotions typical of early 20th-century magazines: **Content includes:** - Armour's beef extract (positioned as a cooking aid for soups) - Rhine Violets perfume (claiming refinement and delicate flower scent) - Johann Hoff's Malt Extract (with an image of women, promising to "make flesh and blood") - VICI Leather Dressing (shoe polish) - Codenage Natural Champagne (wine) - Sen-Sen throat lozenges - Racycle bicycles **Notable to modern readers:** The Johann Hoff advertisement uses pseudo-medical language ("makes flesh and blood") typical of patent medicine era marketing—before FDA regulations required evidence. The champagne ad offers bulk wine delivery across the U.S., reflecting pre-Prohibition availability. This is a commercial page rather than editorial content, representing the advertising landscape of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*LIFE- The Cooking-School Girl, no matter how adept, can make no better soups than may the beginner who uses 9 Extract ot BEEF as “stock.” It takes the place of the old fashioned soup-bone and gives to soups a flavor obtainable in no other way. No trouble or mystery in its use. “Culinary Wrinkles" gives many recipes for soups, sauces, etc., and is mailed free, \ Armour & Company, Chicago. \ ih al a a IOC SIL The highest degree of 3 refinement.—Wonder- & fully delicate and last- @ ing.—Absolutely true < odor of the living flower.—Be sure to get the “No. 4711.” Sole U.S. Agents Sy CUM MULHENS & KROPFF 3 New yorK 5 BSL IED DOO DOOSOO It is easy to see which side of this shoe has been polished with Vi Leather Dressing. The lustre, the softness, the look of newnes: all testify to the merits of this great medicine for leather. VICI Leather Dressing is prepared for all kinds of leather-all kinds of shoes. Sold by alldealers. It is made by the makers of Vici Kid, known and worn the wide world round. An_ Instructive boo! handsomely illustrated, about shoes and thelr care, mailed free. Robert H. Foerderer, Philadelphia, a dozen. Why, the most delicious and exquisite Natural Champagne Fermented in the bottle. Excels in health- giving properties, Ask your dealer for it, or address The New Hammond: Wine Co. Hammondsport, Tomore thoroughitintroduce our productions, me wll eliverat Of the Rocky Mountains hav- ing an express office, one assorted case containing twelve bottles ‘as follows: One pint each of Golden Age, Bee! Iron and Wine. and ‘Cognac Process Brandy, and nine quart fassorted Still Wines, makino I doz. varieties, on receipt of address accompanied with $6.00. anypoint in the United States east ‘i h—th—th— HL ONLY FACTORY MAKING BOTH ~ 7) RACYCLES & BCYCLES eg ALL ’ (, Sp PRICES FROM *3510°80 oy -_.. | acents If WANTED | EVERYWHERE, SW aS) Ww * MIAMI CYCLE & MF'6.C? MIDDLETOWN, O.