Life, 1897-10-14 · page 18 of 22
Life — October 14, 1897 — page 18: what you’re looking at
What you’re looking at
The main cartoon depicts a drunk man being confronted by a concerned friend about his drinking and its effects on his family. The drunk's slurred response—that he envies his wife and mother because "they're drunker nor I am"—is the satirical joke. It's absurdist humor playing on the irony that his concern for them has inverted into envying their supposed greater intoxication, revealing both his impaired reasoning and the era's casual attitude toward widespread drinking. The page is primarily **advertising**, dominated by product placements for Londonderry Lithia Water, Fehr's talcum powder, and Heublein Club Cocktails. These ads are notable for modern readers because they casually promote alcohol and make health claims (like medicinal water and talc safety) that would face regulatory scrutiny today. The cocktail ad emphasizes home preparation during what appears to be the Prohibition era context, though the magazine's date is unclear from this excerpt.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“OH, MY PRIEND, THIS IS TERRIBLE! THINK OF YOUR WIFE, YOUR AGED MOTHER!” “THATSH JUSHT WHO-O 1 AM A THINKIN’ OF, L ENVY 'EM, THEY'RE DRUNKER NOR I AM!”? Ra PII fe eI discriminating taste, - always serves the Jest of & everything when he entertains you. g JHING ts the best.” The verdict of the American people after & years of testing is in favor of this one great gift of nature. Endorsed and prescribed by leading physicians everywhere. NAARVAATAAARAWU UMAR III MUI OO aera ue Ue in price of imported waters. prices Waters, and in every hotel and Notwithstanding the advance Sold by all dealers in Mineral on Londonderry remain the same. club in’ America AMTVUCUCA AOA AO VANDA A ROUE CAN ATUAOUET RUA ROUR There’s nothing so gould for the Baby’s Skin as Carbolated Taleum See that your drag- gist gives you Fehr’s It's not only commended by p sicians for nea forty years), is put up In board boxes. BEWARE! of Talcum Powders pat upin tin boxes, Scientific analysis shows there is dan- ger of lead poisoning Two kinds, JULIUS FEHR, Pharmaceutist Hoboken, N. J. EIOEED) GPS Cae A better Cocktail at home than is served over any bar in the world HECLUB~ | COCKTAILS 2 MANHATTAN, = MARTINI. WHISKEY, HOLLAND GIN, TOM GIN, VERMOUTH and YORK. So handy to have in the house; can b served in a minute’s notice. You will not be found just out of the necessaries to make cocktail, Having tried our bottled “C tails,” you will never be without them These Cocktails are made of absolutely pure} and well matured liquors ond the mixin; $ equal to the best cocktails served over aa bar In the world. The proportions being a carate, they will always be found unifor AVOID IMITATIONS _ 3 Bold by Dealers generally, and on the Dining and Baffet Cars of the principal railroads . Fe ).» Sole Props. G. ¥. HEUBLEIN & BRO., Sele Pr an. 39 Broadway, N.Y. 30 Piceauiliy, We .