Life, 1897-09-09 · page 19 of 20
Life — September 9, 1897 — page 19: what you’re looking at
What you’re looking at
This is primarily a **commercial advertising page** with minimal political content. The layout reflects turn-of-century American consumer culture. **Main Advertisement:** The Prudential Insurance Company occupies the top half, using the utilitarian slogan "The Greatest Good to the Greatest Number" to market life insurance. The "Strength of Gibraltar" metaphor suggests financial stability and security—likely resonating with readers concerned about family welfare during economic uncertainty. **Surrounding Ads** include luxury goods (Eau de Cologne, Hawes hats, Blair's Pills) and practical products (Smith & Wesson revolvers, Mount Vernon Mills fabric). These suggest Life's affluent readership. **Embedded Humor:** A brief anecdote about a dinner party satirizes social pretension—a butler's exhaustion when twelve dinner guests arrive unexpectedly. This light social commentary typifies Life's satirical tradition. **Overall:** Rather than political satire, this page reflects genteel consumer aspirations of the 1890s upper-middle class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- The Greatest Good to the Greatest Number is a righteous end to be sought by a Life Insurance Company. The Prudential reaches every member of the family, male and female, children or adults. THE PRUDENTIAL has Assets, . . $19,541,827 Income, 14,158,445 Surplus, 4,034,116 Tho PRUDENTIAL has tho STRENGTH of GIBRALTAR. Write for descriptive literature. THE PRUDENTIAL INSURANCE COMPANY OF AMERICA, Home Office, Newark, N. J. JOHN F. DRYDEN, President. Y vo CAI AY CII CODY CDI DY HAY UDI UD UO CDI LEZENZ) EAU DE BEEN eS Scent Durty Fragrance nensrtatie percay The most refined Perfume, and to-day the Standard in all civilized countries, Ht is the Bel. Es EELS 2S} Pioneer of all Colognes now sold in the New World, having been tmported for almost three- quarters of a century. Be sure that you get the “No. 4711.” GENUINE FARINA COLOGNE Inferior products and spurious imitations are pow being sold as * Farina Cologne,” and so closely have the bottles and labels been copied that even dealers are deceived, The words, “gegenuber dem Julichs- 7230s," have not been copied because they constitute. the address of the great Fs distillery,“ vem Julichs-Platz " (opposite the Julich Place), Cyclometer pam veriées flsances, ‘Gt inter grets the tourdooks, P Wate cere Cor, Shee aT ALT pees tp. yes Lar Sinn! oe bet tye Schiettelin & Co., New York, Sole Agents. J VEEDER MFG. CO., 1897-1898 FALL and WINTER STYLES NOW READY. You'll Always Weara ‘You Wear Ono Onco rs Uys HAs, 83.00 wa OPERA ano SILK HATS, EABIES TAILOR-MADE CLOTIEIIATS refun apeeis Charest in all cases Uf ats are pot satactenys Plaues Hat (6mpany Broadway, cor, 1zh—-NEW YORK—Droadway, cor. oth. Blair's Pills Great Engtish Remedy tor GOUT and RHEUMATISM. SAFE, SURE, EFFECTIVE, Druggiste, or 224 William St. New York! i AN eminent Oxford man was invited to dine with Jowett, Master of Balliol, at the Lodge. The butler, who helped him to take off his coat, sighed deeply. ‘‘ 1am sorry to hear that!" said the guest. “T hope you have no cause for anxiety at home ?” “*No, sir—it's nothing,” answered the butler; ‘only the master invited twelve to dine this evening, sir, and you are the eighteenth who has come.""— Wave, aan q Hand-Ejector, Double-Action Re- ¥ volver. Each part mechanically perfect. & Smith & Wesson Revolvers § hold World Re: Bent fo SMITH & W 10 Stockbridge St., Springfield, Mass. Needs a S Blouse that will stand the wear and tear of both boy and wasbtub. Tho best material made for every such use Is produced by Mount Vernon Mills, These fab- rics aro strong—the colors aro fast. Never buy a boy's § blouse without ask- ing if the material was made by Ni Mount Vernon Mills A book on the subject free for the asking, MOUNT VERNON MILLS, Philadelphia,