Life — July 22, 1897 — page 19: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

(Drawn from life expressly for Sozotont] SOZODONT in VACATION DAYS dont and the refreshing sensation it produces in the mouth, the sense of coolness and cleanliness, when used these warm vaca- tion days? After a spin Sozodont is almost indispensable. A sample for three cents if you mention LIFE. Address, P. O. Box 247, New York. HALL, & RUCKEL, Proprietors, New York and London, OOOO 9909900000000 O00000 000000000000 OO0O99OO00O0 OOOO Did you ever stop to consider the grateful fragrance of Sozo- : CYCLOMETER Gives zest to the ride. DUST PROOF. waren oor. POSITIV ACCURATE. Min.long. Weight, 1 oz. Brice $1.39 Shows large, plain figures. Herare of imitations. At all Dealers, Booklet Pree. VEEDER MFG. CO. _ Hartford, Conn, ao | THE GENUINE ~ JOHANN HOFF S — MALT EXTRACT MAKES FLESH AND BLOOD - AVOID SUBSTITUTES EISNER A MENCELSON CO. NLW YORM. AGENTS ~ LIFE BINDER Cheap, Strong and Durable WILL HOLD 26 NUMBERS Mailed to any part of the United States for 1.00 Address... > Office of LIFE, 19 W. ist St., Mew York HE adjoining plate presents two figures drawn from life expressly for SOZODONT, a dentifrice too well known to require introduction here. Per- haps your first impulse will be to pass the design with slight notice, since it serves for an advertisement. But do not adver- tisements serve the public? Are they not suggestive of real wants, and often useful in filling them? were no advertisements in Lire. Let us suppose there Would its columns be more interesting? or more useful? As well remove the directory from the vestibule of a building given over to many businesses as to withdraw the advertising columns from Lirr or any other periodical. Indeed, it is true these columns are of special value in many in- stances. Not infrequently Lire has cap- able artists prepare designs for its adver- tisers, and these designs, produced at con- siderable cost, are useful in conveying ideas to Lire’s readers which plain text could not present so clearly. in point illustrates this. pictorially the suggestions: That SOZODONT is enough for two persons during vaca- tion days; That, upon resting after a dusty roads, the use of this dentifrice The case Here is shown one package of spin on is particularly cooling and refreshing to the teeth and mouth; That there can be no mistake in the pur- chase of the real article since the package as displayed on the store shelf is shown in the design; and lastly it dawns upon the observer that persons of refinement must be the largest users of this famous article, for the figures in the design are not coarse, ill-bred types. might be pursued further, butenough has been said to suggest to the reader a higher valuation of the advertising pages of Lire and its contemporaries, for what has been said here applies to all first-class publications. [adv.] The subject A MAN had been up for an examination in Scripture, had failed utterly, and the relations be- tween him and the examiner had become some- what strained. The latter asked him if there was any text in the whole Bible he could quote, He pondered, and then repeated: ‘And Judas went out and hanged himself." ‘Is there any other verse you know in the whole Bible?" the ex- aminer asked. ‘Yes. ‘Go thou and do like- wise.” There was a solemn pause, and the pro- ceedings terminated.— Argonaut.