Life, 1897-07-08 · page 2 of 20
Life — July 8, 1897 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising** rather than editorial satire. It contains three distinct ads: 1. **Boston Garter** (left): A leg-focused advertisement for garters, emphasizing their secure fit using a "cushion button" mechanism. The copy promises they won't slip or unfasten accidentally. 2. **Columbia Bicycles** (center): Announces price reductions on various Columbia and Hartford bicycle models, positioning them as "the standard of the world." 3. **Additional ads** (right): Johann Hoff's Malt Extract, life insurance messaging ("We Pay Postage"), and Chicago Great Western Railway sleeping cars. The lower half advertises **Life Publishing Company's framed proofs service** for original artwork. These are straightforward commercial advertisements typical of late 19th/early 20th-century magazines—no political satire is present on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW PRICES Soa cenuine Z ° MALT EXTRACT eston ¢] Columbia FSH Ane ete | £258 Bicycles | we mes: oe Super PAY eds. ‘How and Why, "isn Finest Nickel THE STANDARD OF THE WORLD. POST by the Pas hiv AGE. | street, Paitacetpria Trimmings. ¢|| 1297 couumeras Reducedto $75 x y THE BEST BICYCLES MADE. ag ib $| SECRETE, nome, Reduced to GO feor mamrromes Reduced to SO GstionButTon HARTFORDS Reduced to 45 Parrern 2, Lies flat t tothe ale HARTFORDS cannot. untaster mantroncg. " Reduced to 40 % iccidental ly. JAR Senet Parraens Sanoe, Reduced to 30 > ev Nothing in the market approached the value of these bicycles at the former prices; what are they now? CHICAGO TO ST. PAUL POPE MFG. CO., Hartford, Conn. AND MINNEAPOLIS | Catalogue free trom any Columbia dealer; by mall for a 2-cent stamp. ph Meta. ecaceas eusscnece on9 rcery asta. ewes Framed Proofs of Originals from LIFE ROOFS of any of the original drawings from Lire will be furnished, suitably and daintily framed, on application. Large double - page drawings, including frame and transportation within one hundred miles from New York City, $4. Smaller drawings, $2. Proofs without frames at half the above prices. Make selections from files of Lire and orders will be promptly filled. . Proofs are same size as illustrations in LIFE. LIFE PUBLISHING COMPANY, 19 and 21 West Thirty-first Stroet, New York City. COPYRIGNT FOR GREAT ORITAIN BY JAMES KENDEROR