Life, 1897-06-03 · page 20 of 20
Life — June 3, 1897 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertising** with one central editorial feature: Life's "Pegasus" Contest. **The Contest:** Life magazine is promoting a giveaway of an original painting by artist T.K. Hanna Jr. (valued at $125) titled "Pegasus"—depicted in the center photograph as a classical winged horse sculpture surrounded by formally-dressed figures. Readers could enter by sending ten cents for an announcement copy. **The Advertisements** include: - Pennsylvania Railroad's new cab service - Burlington Route rail line to Denver - Old Crow Rye whiskey - Rambler Bicycles ($80, defending against "envious" competitors) - Pears' Soap (with an unrelated Irish joke about a railroad conductor) **Context for Modern Readers:** This reflects the 1890s advertising model where magazines subsidized content through extensive ads. The "Pegasus" contest—offering classical fine art—positioned *Life* as a sophisticated publication for educated readers, distinguishing it from cheaper competitor magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PENNSYLVANIA RAILROAD, New Cab and Omnibus Service, | A complete service of Hansoms, Victo- rias, Coupes (Four-Wheelers) and Omni- buses has been inaugurated at the New 234 Street Ferry Station of the Peonsylvanis Railroad, foot of West ad Street, New York. | These vehicles may be stand in the ayd Street Sta rates, Orders by telephone to call at hotels or residences in New York to carry persons to the 23d Street S:ation will be promptly filled, | Telephone No. 1274—18th St. | Life’s “Pegasus” Contest. aged at thecah nat reasonable J. BL MUTCHINSON, al Manager Pass. Agt. | Gen Burlington Actual size, a vy 40 enches, BEST LINE This handsome original picture by the PHICAGO os STs LOUIS) well-known artist, T. K. Hanna, Jr., | the value of which ts $125.00, will be sent, beautifully framed in gilt, to the winner of Life’s “Pegasus” Contest. Pe But when the breezes blow, We generally go below. To do so, and experience the acme of comfort, we! need only a few friends, and a supply of Send ten cents in stamps for a copy of LIFE containin; 4 the announcement. the purest stimulant in the world, honestly made, and mellowed by years Look out that you have only the genuine. Sold by all respectable dealers. H. B. KIRK & CO., (ESTACLISHED 1853.) 69 Fulton St., also Broadway & 27th St, RICHARD K. 7OX PRESS, NEW YORE. QueER STATEMENTS by envious would-be competitors, | who resent the rearrangement of bicycle values, cannot shake the public con- fidence in popu lar ,Rambler | Bicycles NEW PRICE. $80 “The highest high grade price that's fair.” CATALOGUE FREE ft is Gormully & Jeffery \ Among soaps for softer d beantifyic gee nd beaatify’ og the ~ ‘There are soaps offered as substitutes whi @angerous—Le sure you get Pears’ Soap. | AN Irish conductor ona branch of Bot ton’s West End railroad came into the a one day and called out, ** Wan seat on te roight! Sit closer on the roight, an’ met room for the leddy phwat’s standing.” 4 big, surly-looking man who was occupyitt space enough for two said, sullenly, “We can't sit any closer.” “Can't yeez?" torted the little conductor; begorry, niver wint coortin’, thin.” It is needless? add that room was made ‘on the roight’ for the lady.— Unidentified Exchange.