Life, 1897-04-22 · page 20 of 20
Life — April 22, 1897 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine's early period. The central cartoon—"Life's Comedy"—depicts a well-dressed man exclaiming over fine drawings, serving as a hook to promote Life's "Comedy" quarterly publication at $1.00/year. The page is dominated by period advertisements: Vin Mariani (a French wine tonic endorsed by actor Sir Henry Irving), Old Crow Rye whiskey, Pears' Soap, the Rambler bicycle, and department store notices. These ads reflect 1890s consumer culture and marketing tactics using celebrity endorsements. The bicycle transportation notice indicates the Pennsylvania Railroad's new policy—significant for the era's cycling boom. The dressmaking department advertisement shows urban fashion commerce. No political satire is evident; this is a straightforward commercial publication page typical of 1890s American magazines, which relied heavily on advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
B. Altman & Go. NEW YORK ARE SHOWING IN THEIR | Dressmaking and Ladies’ Tailoring Dept. RECENTIMPORTA TIONS OF BEAUTIFUL. PARIS GOWNS, AND ARE PREPARED TO _ MAKE TO ORDER COSTUMES #OR ALL| OCCASIONS, OF CORRECT DESIGN AND| & WORKMANSHIP, AT REASONABLE PRICES ENTRANC! 18th St, rgth St. and Sixth Ave. 18th St, Elevated Station. And All My Days I'll Sing the Praise} of honest Old Crow Rye. So sing thousands of our best| citizens, who have for years f} used the genuine article, to those who have not been thus| fortunate. No other brand will take its place. It's relia- ble, and the best in the world No other house can bottle Old Crow RYE. H. B. KIRK & CO., 69 FULTON ST., ALSO BROADWAY AND 27th ST. ESTABLISHED 1853. Transportation of Bicycles Free on the Pennsylvania Railroad. April 22, | VIN MARIANI | MARIANI WINE— THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. “1 CAN CERTAINLY ADD MY TESTIMONY TO THE VIRTUES OF VIN “MARIANI, 1 AM WELL CONVINCED OF ITS EXCELLENCE AND QUALITY.” SIR HENRY IRVING. Write to MARIANI & CO. for Descriptive Book, 76 PORTRAITS. Pants: 41B4. Haussmann, Loxpox : £39 Oxford St Indorsements and Autographs of Celebrities, ARE YOU FOND OF Fine Drawings Printed on Magaificent Paper HIGHEST STYLE PRINTER’S ART? Then Subscribe for LIFE’S COMEDY, Published Quarterly at $1.00 A YEAR y BY rhe Fensiavis Kaiost Come LIFE PUBLISHING COMPANY announces that on and after April x, 182, bicycles will be checked by baxgage agents and carried in the baggage cars of the com-| pany, when accompanied on the same train by the owners, free of cost, provided the| passenger presenting a bicycle for carriage has no baggage; otherwise the bicycle will be charged for at regular rates. This arrangement applies to all the lines of the Pennsylvania Railroad System east of Pittsburg and Erie. 19 West Thirty-first Street, New York City GIOMARD K, FOX PRESS, NEW YORK. ae, “VOU CAN TELL— by the class of people who ride jspular Rewer’ —PRICE $80 : ‘Areqcles § 3 GORMULLY 4 JEFFERY MFG. CO. chi EVERY TABLET PEARS’ SOAP iskeptat least twelve mons before it is sold, This cank said of no other Soap inte world, and good soup, like good wine, improves with ep Pears So: for twenty years inany ate, and it will never shriuk. Every tablet will retain original shape and every bal remain a perfect sphere~ proof positive that there’ no shrinkage, and that they | are old and well-matured. Unequalled for Tolet, Narsery eat Bib Pears’, 2215 ,04 204, Pears Re eure you get Pears’. Used everywhere—Sold everywhere ‘Try Peure’ Shaving Stick. NOTICE. SUBSCRIBE S TOMLIFE | will please give old addres as well as new when re questing change of same.