Life, 1897-04-08 · page 19 of 26
Life — April 8, 1897 — page 19: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four distinct commercial advertisements: 1. **The Prudential Insurance Company**: Showcases financial statistics (assets of $19.5 million, $320+ million in force) to promote life insurance to working families. The dramatic mountain imagery conveys stability and strength. 2. **Waverley Bicycles**: Markets $60 bicycles as affordable alternatives to more expensive $100 models, emphasizing cost savings through continued 1896 manufacturing. 3. **Mount Vernon Mills**: Advertises fabric quality for clothing (shirt waists, blouses). 4. **Farina Cologne**: Warns consumers to check for the "Gegenüber" label on genuine bottles. The page also contains a small joke from the *Detroit Free Press* about a man named Winco transitioning from dishonest mining stock schemes toward "respectability" by selling "green goods" (counterfeit currency)—implying his moral improvement remains questionable. The content reflects late-1890s consumer capitalism and advertising conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$25 it for es ORK LIFE: Poororesoes a. HAS ... Assets, $19,541,827 Income, $14,158,445 Surplus, $4,034,116 Insurance in force, | $320,453,483 Protects over half a million homes through nearly 2,500,000 policies. The youngest of the great leaders of the Life Insurance Companies of the world, THE PRUDENTIAL, furnishes Life Insurance for the whole family. Pre- miums payable weekly, quarterly, half-yearly and yearly. ——FIVE YEARS STEADY SWEEP ONWARD ——— Dec. 31-1891. Dec. 31-1896. Increase in S years. Assets, + $39,541,827 $12,652,153 Surplus, 4,034,116 2,585,059 Income, 6,703,63: 14,158,445 7,454,853 Insurance in force, «« s+ s« ~ $57,560,342 320,453,483 162,893,141 Interest Earnings, . 0 o 290,348 825,805 535,452 $1,260 OF ASSETS FOR EVERY The New Industrial (weekly premium) policy $1,000 OF LIABILITIES. of The Prudential is profit sharing. Write THE PRUDENTIAL INSURANCE COMPANY OF AMERICA Home Office: Newark. N. J. JOHN F. DRYDEN, President Saebataetnetnedartartartartartarts cob Tua} oLoretoes Sodadardnrlortonctretoedy | By continuing into 1897 the manufacture of 1896 Waverlcys, bringing them fully up to date where- Cost of ever required, we save to the buyer the cost of expensive machinery, and so can furnish these matchless bicycles at $60. They have no equal New Tools. at their price. Benet sserced reeet 1897 Models Sell for “100 Catalogue free from us or the dealer, INDIANA BICYCLE CO., MAKERS OF WAVERLEYS, INDIANAPOLIS, IND. a shirt watst for yourselfor 2 biouse for the boy, ask 1f the ma- tertal was made by Mount Vernon Mills—the source ofall that's best in Madras, Oxfords, Cheviots and Silk Stripes.’ The fabrics produced by are famous the world over for their sterling quality, beautiful desi And fast colors, 4 belpful boot for free for tbe arklag: MOUNT VERNON MILLs, Philadelphia. The label of every bottle of genuine Farina Cologne bears the word “* Gegenuber.”’ See that this label is on the bottle you buy. Send for free pamphlets to Schleffetin & Co., Sole Agents, New York. “Winco tells me that his conscience will not per- mit him to sell mining stock any more.” “What's he doing now ?”” “Working gradually back toward respectability, he says. I believe he is handling green goods at pres- "—Detroit Free Press.