Life, 1897-04-01 · page 20 of 20
Life — April 1, 1897 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with no political cartoons. The content consists of product endorsements typical of the era: **Key Advertisements:** - **Vin Mariani**: A French wine marketed as a tonic for "body and brain," endorsed by Monsignor Clement (Archbishop of Carthage). This reflects the late-19th-century practice of using wine and alcohol as supposed medicinal tonics. - **Old Crow Rye whiskey**: Advertised with the slogan "Just like a bomb"—appealing to military recruitment ("join the grand army"). - **Rambler Bicycles**: Marketed as trustworthy ($50 price). - **Fashion items**: Corsets, dress patterns, and Parisian skirt supports emphasizing women's fashion. - **Miscellaneous**: Life Binder, Search Light dress, and other consumer goods. The page reflects **1890s consumer culture and advertising techniques**, including celebrity endorsements and health claims now recognized as dubious. No satire or political commentary is evident—this is straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
April 1 apy MARIANI WINE— THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. “1 WOULD NOT BE WITHOUT A PROVISION OF VIN MARIANI, THIS A) j - @ FORTIFYING, AGREEABLE TONIC.” ee Wag Me B. Altman & Co, | MONSIGNOR CLEMENT, RHA ie o | Archbishop of Carthage. Vv Pie & C, re now exhibiting in their ‘ es Ke AreinpubieeNtoiting tmithes Write to MARIANI & CO. for Descriptive Book, 75 PORTRAITS. 4) Pry yo , Pants (184 Hauemann, 62 WISH ST. — Indorsements and Autographs of Celebrities. oe CORSET DEPT _ “Just like a bom Both Gates... src co Novelties in : the new price 7 eig! rol Get right aboard, while BRASSIERES and CEIN1 URES aa ; S join the grand ar who use ea) ENTRANCES, J8th St., 19th St, and : Xs xv ve een “Old Crow Rye.”’ Ron 6th Ave. Bicycies 18th Street Elevated Station. Ko Bf : ; : 4 sso. NEW YORK. adabel “EVERYBODY TRUSTS RAMBI RS." W and label. Sole Avent ex 4 FERY MPG. C0. .B. KIRK &CO., as ris i 69 Fulton St. “ . / Also Broadway & 27th St. Dress geyy MAKERS Gy CAN HAVE @@ SKIRT —— & 7 PATTERN @& FREE BY SENDING The right bracket: hells the Lanter $0" firmly that {he light caenat jar out; cov cred by patents which will be maintained. $5, delivered. BRIDGEPORT BRASS Cit, Bridgeport, Conn, Cheap, Strong and Durable. WILL HOLD... =< NUMBERS. iled to any part of the United States for $1.00. Address Office of LIFE, 19 West Thirty-Firs AIOMARD &, FO PRESS, REW YORK. Comicbooks.com