Life, 1897-03-25 · page 17 of 24
Life — March 25, 1897 — page 17: what you’re looking at
What you’re looking at
This is primarily a **Victorian-era advertisement page** (circa 1890s-1900s), not a political cartoon. The page features product ads rather than satire. Notable content includes: - **Armour's White Soap**: Standard product pitch emphasizing purity and gentleness - **Johann Hoff's Malt Extract**: Features a testimonial allegedly from the Princess of Wales, leveraging royal endorsement for credibility—a common marketing tactic of the era - **Bicycles and shaving products**: Period-appropriate consumer goods - **"Canadian Club" Whisky**: An anti-counterfeiting message, acknowledging that the brand's popularity made it worth imitating The sole humorous element is a small illustration labeled "The Points Discussed" showing cyclists debating bicycles—light social commentary on consumer preferences rather than satire. The page reflects how turn-of-century *Life* magazine blended advertising with editorial content, and how brands used celebrity endorsement and warnings about fakes to build consumer trust.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
White Soap. An absolutely pure, snow-white, floating soap, For toilet, bath, nursery and fine laundry work, Cleanses thoroughly and leaves the skin soft as velvet, Made in two sizes—a S-cent cake, which is most suitable for nursery and toilet, and a larger cake for laundry and bathroom use. A delicious drink tn. ‘tantly made fro WHITMAN'S. INSTANTANEOUS CHOCOLATE. Perfect In favor and quality. Put up. ip Pound and katt pound WIELD®&A PEN _OR_ RUN ATYPEWRITER - YOU Need a First-class PAPER FASTENER. Tho best 1s none too good for you, and I make the best. Ask your dealer for the “Challenge,” or send $3 for one, postpaid. Circular on application. E, L. SIBLEY, Bennington, Vt., U.S.A. “4 The Princess of Wales ORDERS JOHANN HOFF’S MALT EXTRACT. @arihorough House, §. W. Princess ot Walken seiEdosen of PSHANN HOFF'S MALT EXTRACT 9s oom a Poustble, Kindly give two bot Srforto-day’slaneneon. Yours f aay. ‘For H.R. H, BEWARE OF IMITATIONS The genuine JOHANN Hots Malt Extract makes Flesh and Blood. One dozen bottles of the gen- uine JOHANN Hoffs Malt Extract will g.vo more strength and contains more nutritive elements than one cask of alo or porter, without being intoz!- cating. EISNER'& MENDELSON CO., Sole Agts., N. Y. : i : . j | , THE POINTS DISCUSSED.” At this season old riders congregate and talk wheel before purchasing their new mounts. Young men and riders who desire a particularly light wheel, and one with a distinctive touch of grace and beauty, should examine the Stearns Special. It's an edition de lux of the Stearns bicvele and costs $125.00. E. C. STEARNS & COMPANY, Makers, Syracuse, N, Y. Toronto, Ont. Buffalo, N San Francisco, Cal. The Tinknam Cycie Company, New York Agents, 306-310 West soth Street. Tt J.B. WILLIAMS C GLASTONBURY. CONN OF WHOM TO BUY. Established 184, CLOTHING... MENRY KEEN, Tailor, 114 High Holborn, London, W. C. All Americans! desirous ie buy the genuine, Jaeger's an the /amous Swiss Sith Underwear at/actor} frie shoald cali or write to WAGNER & & Geneva, Switzerland. A complete eet of LIFE, from FOR SALE. {oirninamver to July 1m 27 volumes, elegantly bound in half morocco, ‘gilt tops, condition perfect. Price $250. addre: “ADMINISTRATOR,” Room 1041. Tremont Building, Boston, We SINGLE TU! <"TIBES; Are worthless names forged? Or unpopular goods imitated? No. Because it isn’t worth while. Therefore the extensive counterfeiting of our labels and capsules is the strongest evidence of the merit of our “Canadian Club” Whisky. Beware of these counter- feits, and write us regarding anything which you suspect. The quality of .. .. “CANADIAN CLUB” is always fully maintained. +. * Imitations are always inferior. HIRAM WALKER & SONS, Lim'd, Walkerville, Canada. For names of dealers handling the genuine whisky apply to our New York office, 1232 Broadway, New York. comicbooks.com