Life, 1897-03-18 · page 17 of 20
Life — March 18, 1897 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It's from Life magazine's commercial section featuring period product endorsements and notices. Key content includes warnings about **counterfeit whisky**—Hiram Walker & Sons alerts readers to fake "Canadian Club" bottles circulating, advising consumers to verify authenticity. This reflects real 19th-century concerns about product fraud and brand protection. Notable is an endorsement by **Sarah Bernhardt** (famous French actress) for Sozodont toothpaste, lending celebrity credibility to the product. The ads showcase consumer goods typical of the era: beef extract, gum, cocktail mixers, clothing, undergarments, dental products, and shoe inserts designed to increase height—revealing period anxieties about physical appearance. The advertisements collectively demonstrate how early commercial culture used celebrity endorsement, warnings against imitation, and appeal to refinement to market products to a middle-class readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OF WHOM TO BUY. CLOTHING HENRY KEEN, Tailor, 114 High Holborn, London, W. C. . * Established 1844 Always A ppetizing. At times when you relish nothing, a cup of Bouillon made from | | ‘ Jes buy th 9, jAll Americans ! desirous to buy the \ the famous Swiss Silk Underwear at factory prices, NER Beet N, Extract ot BEEF | should call or write to WAGNER Geneva, Switzerland. restores the appetite, gives a feeling of comfort and drives away fatigue. Its making is the matter i moment. Requires only the addition of boiling water and a pinc of salt. Send for our little book o inary Wrinkles.” Armour & Company, Chicago. ‘o time lost with WHITMAN'S STANTANEOUS, ‘aste, flavor and qual- ty the best. Put up a poand aod Balf- CHENV /BEEMAN’S THE ORIGINAL PEPSIN GUM Cures Indigestion and Sea-sickness. Fraud. The extensive counterfeiting of ? Cr the capsules and labels of our ‘Canadian Club” Whisky, while very flattering, is extremely un- pleasant to us as well as to those who drink the vile substitutes. PARK & TILFORD, Agents. ARE vou SHORT? 10,000 Pairs Sold. WORN INSIDE THE SHOE. A better Cocktail at home than is served over any bar in the world HE CLUB = Tegan eoceoe THE HIGH STANDARD of “Canadian Club’ is always main- tained. Beware of inferior substitutes. When you suspect fraud, write us at once and we will protect you. Et EXTILATED INsTEr LivT” can be adjusted to increaso one’s height from one-quarter to one inch. MANHATTAN, = MARTINI, Tt transforms a low, flat instep into one that is arched and WHISKEY, HOLLAND GIN, gmeefal. Walking is made a pleasure. TOMGIN, VERMOUTH and YORK. Ts made of thin perforated’ pieces of cork covered with So handy to have in the house; can be erved in a minute's notice. You will not be } found just out of the necessaries to make il, Having tried our bottled “Cock: Hiram Walker & Sons, Lim’d, WALKERVILLE, CANADA. hich forms a smooth, elastic heel cushion, Be.; Men's, 40c, per pair. All shoe stores, or send to iE. & B. Blig., Rochester, N. ¥. (Give size of Gilbert Mig. For names of dealers handling the genuine whisky apply to our New York office, 1232 Broadway, New York. NOV Bs ASTRONG Craim ! AND A JUST ONE — Q@sttionBuT TON — CLASP — Lies flat totheleg. S THE Preparation which Mme. Sarah Bernhardt claims is “the only dentifrice of international repu- tation.” She ought to know, These Cocktailsare made of absolutely pure and well matured liquors and the mixing } $ equal to the best cocktails served over any 3 having used Sozodont for years and found it in nearty every city of importance in the world. HALL & RUCKEL NEW YORK Proprietors LONDON ‘A sample of Sozodont and Sozoderma Soap for the postage, three cents. } bar in the world. The proportions being ac- curate, they will always be found uniform. AVOID IMITATIONS Sold by Dealers generally, and on the Dining and Baffet Cars of the principal railroads G. ¥. HEUBLEIN & BRO., Sole Props. 39 Broadway, N. Y. lartford, Conn. i. 20 Piccadilly, “V. London, Eng. eeeseneeerecsenee re, somvedeereres Cannot Unfastert Accidentally. SS, SOLD HGWHERE lenge, Samplepair ers? Hi, Sikaecttas GEoRGEFROSTO, Boston,Mass.