Life, 1896-10-22 · page 15 of 26
Life — October 22, 1896 — page 15: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The large central image promoting Prudential Insurance contains the only notable messaging beyond product ads. The **Prudential advertisement** uses a patriotic comparison: it depicts Gibraltar (the famous British fortress) and argues that life insurance is "vastly more important to the welfare of a family than is Gibraltar to the British Empire." This is corporate advertising rhetoric rather than satire—it's attempting to persuade readers of insurance's importance through grandiose comparison. The surrounding ads are standard early-20th-century patent medicines and consumer goods (Blair's Pills for gout, Nasalene for catarrh, Lowney's chocolates, Ypsilanti Union Suits). These represent typical commercial advertising of the era. The bottom section announces a **price reduction** for bound volumes of Life magazine itself, from $5 to $4. There is no political cartoon or satire visible on this page—it functions primarily as a revenue-generating advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T Blair’ s Pills Great English Remedy for i {cout and RHEUMATISM. MAJOR’S WATER FILTER | These Filters are made of different sizes to ft any cooler. The ice is kept separate {rom the iltered water, Shows big saving of ice. Ilustrated | descriptive circular on application. A. MAJOR, 461 PEARL ST., N.Y. C. MOTT PRUDENTIAL SOLD UNDER A g ess: HAS THE POSITIVE GUARANTEE < f To CURE CATARRH, HAY FEVER, iar” STRENGTH OF, : COLD IN THE HEAD. NASALENE arrests the fro- fuse discharge {rom the Nos- trils, the Dropping from Pos- terior Nares \oto the Throat and the inclination to Haws, | 1 have found * Nasar- | to be Sent by mail upon receipt Endgreatrelich = | of ase. HUNTER MEDICAL CO.. caer. 64 E. 31st ST., N.C. Assets over - $15,780, 000. incom $12,500, 000, Surplus. $3,300,000, TOWNEY’S te | A LIFE INSURANCE POLICY ISSUED BY “Name on Every Piece." T P t e | The Crownlag Triamph of Confectioner's art. h e 1 ] r( 1 n a SAMPLE PACKAGE {Octs, IN STAMPS r e I When not obtainable. of dealers we send one is vastly more important to the welfare of a family than is Gibraltar ceipt of price: 1 2-1b. Dox, $1.20: DOR, $1.80; 1b. box, $3.00. prose | to the British Empire. The Prudential insures men, women and The Walter M. Lowney Co., 87 Pearl St, Roston. | children. Write for descriptive literature. THE PRUDENTIAL INSURANCE COMPANY OF AMERICA. ‘The Ypstlantt Trade Mark ts JOHN F. DRYDEN, President. Home Office: NEWARK, N. J. > stamped on every garment, AG, Look at tt now—look for — when you purchase / YPSILANTI 4 FREDUCTION IN PRICE ’ OF BOUND VOLUMES OF ‘ LIFE.” Union Suits The price of the Bound Volumes of LIFE In & future will be $4, bound in maroon and gold, tanthcclorwean hanes, ~)) green and gold, or full black, instead of $5. Won esmana yo arn us When unbound copies are returned, the fresh Getans. Bend for O volume will be forwarded at a cost of $a only, This price includes transportation, pgs Bec wh 9 hoa a The price of the earlier volumes will be the qame es | heretofore,