Life, 1896-08-13 · page 18 of 18
Life — August 13, 1896 — page 18: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine (date visible: August 23). Rather than satirical content, it features commercial advertisements typical of early 20th-century publications. **Key advertisements:** - **Vin Mariani wine**: A "French tonic" claimed to benefit "body and brain," endorsed by opera singer Emma Eames. This reflects the era's widespread marketing of wine and patent medicines as health tonics—practices that would later face regulation. - **Pears' Soap**: Emphasizes complexion improvement and economical use, appealing to aspirational consumers. - **Life Publishing offerings**: The magazine itself sold framed artwork proofs and bound collections of back issues. - **Whiskey and other spirits** (right side): Old Crow Rye and similar products advertised with claims of quality and longevity. The page reveals how early 20th-century Life functioned as an advertising vehicle alongside editorial content, and how unregulated health claims were standard commercial practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WILL CONVINCE THAT «MARIANI WINE— THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. olden Sceptre “VIN MARIANA IS THE MOST DELIGHTFUL AND EFFICACIOUS TONIC.” IS PERFECTION EMMA EAMES, We will send on receipt of 10c. a sample to writ ‘ 4 ite to MARIANI & CO. for Descriptive Book, 75 PORTRAITS. By ony address. Prices | a. isn tavesmann. ¢ imaiser wpe abe Lavon : £39 Uxfurd St.” 62W.15th ST., NEW YORK, Indorsements and Autographs of Celebrities. | Postage paid. Catalogue tree | Sutin Framed Proofs of Originals , LIFE ROOFS of any of the original drawings from LIFE will be furnished, suitably and daintily framed, on application, Large double- page drawings, including frame and transportation, within 100 miles from New York City, $4.00. Smaller drawings, $2.00. Soapis matchless for AMIR Proofs without frames at half the above prices. Make selections from files of LIFE and the complexion, and | ee YA Crders will be promptly filled. for all toilet purposes fs WRU F _ it is unequalled in) \@¥ Al | LiKE PUREISEING 66. economical, harmless | 19 and 21 West 3ist Street, Mew York City. cleansing power. Once tried, always ; | used by people of * sy QQ, For nearly 100 years taste everywhere. By leading brand. Economical —wears to Its superior excellence the thinness of a wafer. a : rived rom the cars it Avoid substitutes. . =] oof James Crow), the ¢ : Of grain used, and the és Pears’ «noorigina) Shaving Stick 7 f “the dates - tain larger prices ¢ is unrivalled. other inthe United Stats Sold everywhere— Used everywhere. On the other hand, @ ‘ * : sales are so large (nit Another collection of quaint and amusing sketches SO are content to sell at pop prices. vei, by F. P. W. BELLEW (*Chip”). Large Quarto pe e BEST articles UFE BINDER. Crip ae co |9% x 12, on plate paper, handsomely bound. ihe pais tention: 2 RYE, in large red Cheap, Strong and Durable. Price $1.00. on the laoel, and ony . -0O. name on case, cork, i} and label. BETES [pS e et WILL HOLD (26 NUMBERS:| For sale by all booksellers, or will be sent postpaid to any KIRK & Mailed to any part of the United address, on receipt of price by the publishers. Established 1883. States for $1.00, SOLE BorTieRs oF ——— /R. H. Russell & Son, 33 Rose St.,|"o0LD CROW R Address Office of ‘‘ LIFE,” NEW YORK. 69 Fulton 8t., N. ¥. 19 West Thirty-First Street, New York, Also Broadway and 27th St | RICHARD K, FOX PRESS, NEW YORK. e