Life, 1896-08-06 · page 18 of 18
Life — August 6, 1896 — page 18: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than a satirical cartoon page. The page showcases various commercial products typical of the 1880s: **Key advertisements include:** - **Columbia Bicycles** — promoted as the "Standard of the World," with contests demonstrating their popularity - **Vin Mariani** — a French wine tonic marketed as a cure for fatigue, endorsed by celebrities (Campanini is quoted) - **Old Crow Rye whiskey** — positioned as preventative medicine ("In Time of Peace Prepare for War") - **Railroad and bicycle advertisements** — the Empire State Express and Rambler bicycles - **Pabst Malt Extract** — a brewing product The page also advertises **Life Publishing Company's services**: framed proofs of original artwork from the magazine itself, available for purchase. Rather than satire, this reflects **late-Victorian consumer culture** and the emerging importance of celebrity endorsements and branded products in American advertising. The prices and business addresses indicate this was a thriving commercial period for emerging industries like bicycles and patent medicines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
August 6, 184, Collections of different Columbia adver- tisements were submitted in competition imbia Bicyclerecentlyofferedas ing collection was sent Ohio, and con- Write to MARIANI & CO., for Descriptive Book, 75 PORTRAITS, Panis:41Bd. Hausmann, 62 W. 18th ST., STANDARD OF THE WORLD LONDON 1 288 Oxfont Bt NEW YORK. VIN MARIANI | MARIANI WINE—THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. “WHEN FATIGUED AND COMPLETELY WORN OUT, NO REMEDY CAN BE SO THOROUGHLY RELIED UPON AS VIN MARIANI.” it? CAMPANINI. Indorsements and Autographs of Celebrities. This contest. has demonstrated in a re- markable of Columbia bicycles and t desire to secure If Columbias could be sold for less, the use of Columbias wuld be universal. But Columbia qual- only be maintained at its un- tandard ng one +10 TO ALL arying. price ALIKE. Hartford Bicycles are © The Columbia Art Catalogue by mail for tho sort forwhich $100 Catalogue b; fs waually oske¢— i'fiee If you call on $70, $65, $50, $45. the Columbia agent. POPE MFG. CO., Hartford, Conn. Branch Houses and Agencies almost everywhere. IN TIME OF PEACE PREPARE FOR WAR. If in good health, as a matter ol precaution, kee 1 of “OLD CROW the closet, for t u know not what hour sickness or acci- dent’ may overtake you. It's honest and reliable. But take no imitations ly worthless, EMPIR EXPRESS NEW YORK RYE. in large red letters on label and the name of our firm on case, cork, capsule, and label. H. B. KIRK & CO., EEE Y 65 Futon Street: also Rroad- way and 27th Street. ! Framed Proofs of Originals, LIFE ROOFS of any of the original drawings from LIFE will be furnished, suitably and daintily framed, on application. Large double- page drawings, including frame and transportation, within 100 miles from New York City, $4.00. Smaller drawings, $2.00. Proofs without frames at half the above prices. Make selections from files of LIFE and orders will be promptly filled. LIFE PUBLISHING CO. 9 and 21 West sist Street, New York Ci Have you tried |\If not, try it now. = —\ ESTATE CATALOGUES ON APPLICATION. GORMULLY & JEFFERY MFG. CO. Chicago, Roston, Washington. New, York. Brooklyn, Detroit. Coventry, Englans. THE ART OF BREWING WAS DEVELOPED BY THE GERMANS é G) fh to voice Sh \ foy of 1 Let yop Az ive your body using 7 ev PABST MALT EXTRA 0 VOL. XXVIL NOW READY. Bound in Maroon and Gold, Green and Gold, and Full Black. Price #4.O00O. ion an allowance of $2.90 js made, If copies are returned in g F i 1 % Pe comicbooks.com