Life, 1896-07-16 · page 20 of 20
Life — July 16, 1896 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a political cartoon page, from Life magazine (July 16, 1894—note the date is 1894, not 1854). The ads promote various patent medicines and products typical of the Gilded Age: - **Vin Mariani**: A cocaine-laced French wine marketed as a "tonic for body and brain," endorsed by actress Ada Rehan. Such tonics were legal and widely advertised before drug regulation. - **Golden Sceptre**: A pipe tobacco claiming superiority despite low cost. - **Pears' Soap**: A luxury soap emphasizing its unexpectedly affordable price. - **"Chip's Old Wood Cuts"**: A book of sketches by F.P.W. Bellew. - **Old Crow Rye Whiskey**: A humorous ad using a folk-tale reference (Brer Rabbit/Fox) to warn consumers against counterfeits, emphasizing the genuine product's name on the label. The **Brer Rabbit ad** likely references Joel Chandler Harris's popular Uncle Remus stories, using familiar characters for commercial purposes—unremarkable marketing at the time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
July 16, 1854 VE. eae "REA 05) 1S PERFECTION sey We will send on receipt | of 10c. a sample to Be any address. Prices e of GOLDEN SCEPTRE, Fl 1. $1.30, 1/1 40 cts. Postage paid. Catalogue free SURBRUG © "Stee. You do not see how it possibly can) be the finest soap in the world it costs so little. VIN MARIANI MARIANI WINE— THE IDEAL FRENCH TONIC— FOR BODY AND BRAIN. “VIN MARIANI IS CERTAINLY UNEXCELLED AS THE MOST | EFFECTIVE, AT THE SAME TIME, PLEASANT TONIC.” ADA REHAN. Write to MARIANI & CO. for Descriptive Book, 75 PORTRAITS. Pants: 41 Bd. Hausmann. Losbos » &39 Oxford St. 62 W. 15th ST., NEW YORK. Indorsements and Autographs of Celcbrities. Framed Proofs of Originals LIFE PROOFS of any of the original drawings from LIFE will be furnished, suitably and daintily framed, on application. Large double- page drawings, including frame and transportation, within 100 miles from New York City, $4.00. Smaller drawings, $2.00. Proofs without frames at half the above prices. Make selections from files of LIFE and orders will be promptly filled. LIFE PUBLISHING CO. ba and 21 Hn West 3ist Street, New ¥ York City. “Chip’ s”” ‘ Old Wood Cuts Another collection of quaint and amusing sketches ns in froot, Hastwo pocket. A practical summer vest. + each, $1.00 y. lack Surah Sit. + 8.00 ancy Vesting (black, with se 3.00 Sent by mail if you cannot get ‘hem in post tows, ‘og- In ordering give waist measure, POTTER, 8& 87 Lincoln Street, Boston. by F. P. W. BELLEW (“Chip”). Large Quarto, | 9% x 12, on plate paper, handsomely bound. Price, $1.00. For sale by all booksellers, or will be sent postpaid to any address, on receipt of price by the publishers. iR. H. Russell & Son, 33 Rose St., NEW YORK. CATALOGUES ON APPLICATION. GORMULLY & JEFFERY MFG. CO., Chicago. Boston. Washington. New York. Drook’y Detroit, Coventry, England IF BRER RABBIT WANTS A BOTTLE OF WHISKEY for medicinal use, and chance wanders into the stiq of Brer Fox, he will prob be served with a bottle bogus “Old Crow Rye. Moral : Go to reliable part to buy goods, and they not cheat you. The gent! has the word RYE in large red letters on and our firm name on cork, capsule and label. Sd everywhere. H. B. KIRK & coh. Sole Receivers, ESTABLISHED 1853. 69 Fulton St., also Broadway 4 27th Street, nem York.