Life, 1896-06-11 · page 20 of 20
Life — June 11, 1896 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with minimal editorial content. The notable satirical element is the **Vin Mariani wine advertisement** featuring a testimonial attributed to Bartholdi (sculptor of the Statue of Liberty). The joke appears to be using a respected American cultural figure to endorse a French tonic wine—likely satirizing celebrity endorsements and the pseudo-scientific health claims common to patent medicines of the era. The page otherwise contains typical 1890s advertisements: bicycles (Columbia, Mesinger saddles), a railroad advertisement (New York Central), Pears Soap (featuring actress Sarah Bernhardt), and a bicycle lantern. These ads reflect the bicycle boom of the 1890s and emerging celebrity endorsement marketing. The Life Publishing Company uses the page to advertise back issues and framed artwork proofs from the magazine itself, suggesting this was standard self-promotion practice for periodicals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
400,000 Pounds||f of Nickel Steel That is the amount of this wonderful metal, drawn into bi makes *Columbias so nt. No 1 in other Reserved ex- Standard of the World $10 to all alike. Pope Manufacturing Co. MARTFORO, CONN. Columbias In construction and quality are in a class by themselves. The only strictly first class bicycle lantern on the market. SEND FOR CATALOGUE Nv. 47 The Pleasure of cycling depends upon the saddle. Ours is comfortable, healthful, ventilated and durable 83.50 HULBERT BROS, & Co., Majestic Bicycles, 26 W. 23d Street, New York. pram Proofs Mesinger, MARIANI WINE—THZ IDEAL FRENCH TONIC—FOR BODY AND BRAIN. “VIN MARIANI, THI3 PRECIOUS WINE WHICH GIVES ME STRENGTH, BRIGHTENS AND INCREASES ALL OUR FACULTIES.” BARTHOLDI. Write to MARIANI & CO., for Descriptive Book, 75 PORTRAITS, ts c* SR WiNGM STs — Indorsements and Autographs of Celebrities. of Originals ~~ « "LIFE } any of the original drawings from LIFE will be fur daintily fran page draw within 100 miles New York City, drawin at half the above of LIFE and vofs wil Make orders will be frames prices lections from files mptly filled LIFE PUBLISHING CO. 19 and 21 West 3lst Street New York City MAGNIFICENTLY EQUIPPED TRAINS EVERY DAY + % BETWEENS% NEWYORK CHICAGO NEWYORK emer. “AMERICA'S - GREATEST-RAILROAD™ THATS WHERE rang ALWAYS, FIND THE BES WHEEL! ane Yo -ANE AD THE NY beautttul 1 ee ae Phen 1s but one; , BERNHARDT ©: ceand but one « PEARS Soap}, ND _ > -$ eA r BERNIIARDT VSES PEARS SOP | AND FINDS IT MORE PLEASING | / AND SATISFYING THAN ANYTHING ELSE FOR THE TouET— By had by 1g and 21 West gist St, New | York City. | Vols. I. and I. | Vol. L, IL, VIIL, XIIL and XIV., | each, bound. Vols. VI | XIL, XV. and XVI, $15 bound. Vols. IIL, IV., \IX., XVII. and XVIII, each, bound. Vols. XIX., XX XXL, XXIL, XXIIL, XXIV, XXV. and XXVI., $5.00 each. applying at this « Single copies of out of print; Vols. $20.00 bound, $30.00. v,, Vi $10.0 nat sey