Life, 1896-06-04 · page 20 of 20
Life — June 4, 1896 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than editorial content. The page features product endorsements typical of early 1900s marketing, relying on celebrity testimonials and health claims now considered dubious. **Notable advertisements include:** - **Vin Mariani wine**: Endorsed by composer Charles Gounod as a "tonic for body and brain"—cocaine-laced wines were legal tonics marketed as medicinal - **Pabst Malt Extract**: Promoted for post-surgical recovery ("Get well and strong") - **Bernhardt reference**: Likely Sarah Bernhardt endorsing Pears Soap, a common celebrity marketing tactic - **Palmer Tires and Rambler bicycles**: Contemporary transportation products The page also advertises LIFE's own services: framed reproductions of original artwork from the magazine ($2-$4) and a binding service ($1) to collect 26 issues. The satire is implicit: these ads represent the period's credulous marketing practices, where any product could claim miraculous health benefits with minimal substantiation—a target LIFE magazine itself frequently mocked in its editorial cartoons.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: VE YOu REA PS noitieh ATRIAL + WILL CONVINCE THAT M Golden Sceptre } (S PERFECTION f 2 We will send on receipt of 10c. a sample to any address. Prices # of GOLDEN SCEPTRE, 1%. $1.30, 1/%. 40 cts. Postage paid. Catalogue free 0. his dete fin 1844), ha rather be right than President. "And we Wow why he was right, and what gave the inspiration. ‘Kentucky traditions relate that he and James Crow, the founder of the Old Crow dis: tillery, used to get together, way back in the early forties, and dis-| cuss national and State topics over their cu, “Old Crow Rye.” We also know we are right when we laud the qualities of this B brand. There are many counter- feits. “The genuine has the word “RYE” in large red letters and our firm name on case, cork, capsule and label, H. B. KIRK & CO., ESTABLISHED 183 Fulton St., also Broadway and 27th St. New York. almer Tires give the rider 4 confidence Us <a 099 ERY are tho only tires you are eure of get- home on if punctured. Air will not sracae Palmer Ti asigat Fi | SURBRUG "ice. | ff “VIN MARIANI | MARIANI WINE— THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. “HONOR TO VIN MARIANI, THAT ADMIRABLE WINE WHICH SO OFTEN HAS RESTORED MY STRENGTH.” CHARLES GOUNOD. Write to MARIANI & CO. tor Descriptive Book, 75 PORTRAITS. Panis: 41 Bd. Haw Lonbox': £39 Ustord St. 62 W. 16th ST., NEW YORK. * Indorsements and Autographs of Celebrities. June 4, 185, MILWAUKEE BEER 1§ FAMOUS PABST MAS MADE IT SO ery hy) Get well and strong by using | Pabst Malt Extract Framed Proofs of iriinals From——__~_ LIFE ROOFS of any of the original drawings from LIFE will be furnished, suitably and daintily framed, on application. Large double-page drawings, including frame and transportation, within 100 miles from New York City, $4.00. Proofs without frames at half the above prices. Make selections from files of LIFE and orders will be promptly filled. Smaller drawings, $2.00. LIFE PUBLISHING CO. 19 and 21 West 31st St. - - - - New York City. RICHARD K. FOX PRESS, NEW YORE. EDICINES Te bis ICINES To THe Brel Winn! Ive fund a Gua ea day | Qanblee: . Beautiful tiustrated Rambler book. ting at rheels, free at an: y Rambler agency in the C. eoaatity & JEFFERY MFG. CO, Chicago. Boston. Washington. lyn. Detroit. Covent 7 Se BERNHARDT VSES PEARS SOAP AND FINDS IT MORE PLEASING AND SATISFYING THAN ANYTH ELSE FOR THE TOHET FE BINDER Cheap, Strong and Durable. |WILL HOLD 26 NUMBER‘ Mailed to any part of the United States for $1.00. Address Office of ** LIFE,” 19 West Thirty-First Street, New Yoru comicbooks.com