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Life, 1896-05-28 · page 2 of 28

Life — May 28, 1896 — page 2: what you’re looking at

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Life — May 28, 1896 — page 2: Life, 1896-05-28

What you’re looking at

# Analysis of Life Magazine Page This page is primarily **advertising**, not political satire. The top advertisement promotes Pabst Malt Extract as a tonic, using a medieval German setting with the slogan "Hark! the Lark sings high to voice the joy of morning." It plays on the "art of brewing was developed by the Germans" to market the product as healthful. Below are ads for Dorflinger's cut glass cigar jars, Remington bicycles, Ypsilanti Union Suits (underwear), a "Search-Light" lamp, and Haviland China. The page contains **no political cartoons or satire**—it's a straightforward commercial page typical of Life magazine's advertising revenue model in this era. The content reflects late-19th-century consumer products and marketing approaches.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THEART OF BREWING WAS DEVELOPED BY THE GERMANS Wrmeroas tat ! —the Lark sings * high to voice the joy of morning! Let your spirits soar and give your body strength by using PABST MALT EXTRACT The “Best” Tonic. MIUWAUKEE BEER 1S FAMOUS PABST HAS MADE IT 50] Fre . , Remington Arms Co., Dorflinger’s 313-315 Broadway, NEW YORK crty, American DIANCHES Cut Glass. Cigar Jar. The Ypsilanti Trade Mark ts All Glass—Air Tight. rs @ stamped on every garment @ %, Look at it now—look for & when you purchase To hold 50 Cigars. PLAIN. =. + $2.25 2 Like InLustRaTion 4.50 , my Ricuty Cet. « 10.50 », ALSO MADE IN sizes ») Union Suits } FOR CIGARETTES J For Gentlemen $ TOBACCO anv BON-BONS: Tho perfection of health pro- 5 & So tective underwear. It fits so €. Dorflinger & Sons, ‘well you only know you have 95 Broapway, tt on, because you are so com- Mear sit St., New Yor. fortable. Endorsed by all phy- sictans. Send for Catalogue d our new book entitled “Modern Underwear and How to Wear I." Free. HAY & TODD MFG. CO., Ypsilanti, Mich. Haviland China It is important to buyers that they should be informed that the only ware that has always been known as Haviland China is marked under each piece: H &C° govilan d. & » L i A hice Limoges On White China, On Decorated China. | i NOM etter free fur pre, § Bridgeport Brass Co., iY. BRIDGEPORT, : CONN, comicbooks.com Ng Sg MeMaMteNtedee, |