Life, 1896-05-21 · page 20 of 20
Life — May 21, 1896 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire or editorial cartooning. It showcases various commercial advertisements interspersed with Life Publishing Company's own promotional materials. Key content includes ads for **Vin Mariani** (a wine tonic claiming health benefits, endorsed by playwright Victorien Sardou), **Palmer Tires**, **Golden Sceptre** cigars, **Hires Rootbeer**, and **Angostura Bitters**—all products marketed with exaggerated health claims typical of early 20th-century patent medicine advertising. Life Publishing advertises its own products: framed artwork proofs from Life magazine contributors (Gibson, Wenzell, Sullivant), a "Life's Comedy" publication featuring "Sweethearts and Lovers," a Life Binder for collecting issues, and a Deutsch clothing shop. The illustrations are decorative rather than satirical—fashion sketches and product imagery. This represents a common magazine format of the era: editorial content subsidized through dense advertising pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
000 a 00 eH 0 0 ee 88 ee aH 8 oe a vee EH Nee ery Bon We WILL SEND on RECEIPT OF 10* A SAMPLETO ANY ADDRESS. PRICES OF GOLDEN SCEPTRE, ue Fee Suns fg give the rider. confidence 00 <a 000 e090 20 ee 08 creme original Angostura Bitters, gists. AM Drug- One of the health-giving ele- ments of HIRES Rootbeer is sarsaparilla. It contains more sarsaparilla than many of the preparations called by that name. HIRES—the dest by any test. Made outs by The Caries ¥. Hires Co., Paitadelodte 4 Be. package Gates 5 gallons. Bohl eversebere. 5 | beautifully a “IN TRUTH, VIN MARIANI IS OF SUCH EXCELLENT QUALITY, IT) IS PERFECT. GIVES HEALTH, DRIVES AWAY THE BLUES.” VICTORIEN SARDOU. Write to MARIANI & CO. for Descriptive Book, 75 PORTRAITS. ™ 62W.16th ST..NEW YORK, Indorsements and Autographs of Celcbntles. Framed Proofs of Originals LIFE PROOFS of any of the original drawings from LIFE will be furnished, suitably and daintily framed, on application. Large double-page drawings, including frame and transportation, $4.00. Smaller $2.00. Proofs without frames at half the above prices. and orders will be promptly filled LIFE PU BLISHING co. |19 and 21 West 31st St. New York City. LIFE’S” COMEDY. HE second number of Lire’s Comepy, devoted tu SWEETHEARTS AND LOVERS On Sale at ALL NEWSDEALERS. THIRTY-TWO PAGES of printed illustrations Jon heavy calendered paper, with specially decorated cover *.| printed in colors. PRICE, 25 CENTS. | Subscriptions, One Dollar a Year, Postage Paid. Drawings by Gibson, Wenzell, Van Schaick, Johnson, Sulli- vant, and others, MITCHELL & MILLER, PUBLISHERS, 19 & 12 West 3ist St., New York City. RiGMARO K. FOX PRESS, MEW YORE. aaenbeneneneneeaees bebe drawings, Make selections from files of LIFE} pachinko Soe hated erseyooty Get Han bat eto quer ous. of theme "Dene \3 ee SRMULLY & JEPER' f oven intr ye. er Seaaadaaanaaaadaascacs WFE BINDER Cheap, Strong and Durable. WILL HOLD 26 NUMBER Mailed to any part of the Unit Stites tor $1.00. Address Office of * LIFE,” 19 West Thirty-First Street, New Yo Beulich Our Trade-Mark Guarantees Perfection. | Coats, Gowns, Cape Hats and Bonnets For Driving, Cycling, Equestrian, Gol | Carriage, Street, Dinner, R | Visiting and Evening Wear. | Our Style and Price Dety Competition West 234 Street. comicbooks.com vo