Life, 1896-05-21 · page 2 of 20
Life — May 21, 1896 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **Prudential Insurance Company advertisement**, not satire. The page shows a well-dressed man and woman examining an insurance policy document. The "PRUDENTIAL" text and baby with building blocks spelling "PRUDENTIAL" reinforce the company's branding. The advertisement emphasizes the company's financial growth over 20 years (1876-1895), displaying increasing assets and policy payouts. It promotes two insurance plans: family insurance ($15-$1,000) with weekly premium collection at customers' homes, and life/endowment policies ($1,000-$50,000) with flexible payment schedules. The gentleman appears to be a sales representative presenting the policy to a prospective female customer—reflecting late-Victorian marketing conventions. This is commercial promotion, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| | . SS Shows 20 years & «of solid progress. Assets. 2,232.30 168,153.77 1,040,816.39 ¢ 5,084,895.02 15,780,154.31 Payments to Policy-Holders To the end of 1,957.50 98,860.03 1,331,161.68 6,961,452.82 21,664,834.15 ee Ft | the Prudeniial offers the very best of LIFE INSURANCE on two plans: Family Tnsurance, $15 to $1,000. Premiums collected weekly at the homes of the persons insured. Life arid Endowment Policies, $1,000 10 $50,000. Premiums payable quarterly, half- | yearly, yearly, at the local offices of the mpany. tt THE PRUDENTIAL INSURANCE CO. OF AMERICA. * John F. Dryden, Home Office— ‘ President. Newark, N. J. comicbooks.com een L