Life, 1896-05-14 · page 18 of 20
Life — May 14, 1896 — page 18: what you’re looking at
What you’re looking at
This page is primarily **advertising**, typical of early 20th-century Life magazine. There are no political cartoons or satire to analyze. The advertisements showcase products marketed to wealthy readers: imported Italian olive oil, pre-made cocktails (notably during the pre-Prohibition era), champagne, bicycles, women's tailored clothing, and cosmetics. The Fibre Chamois endorsement features celebrity names (Lillian Russell, Mrs. Frank Leslie, Mrs. Jenness Miller)—prominent society figures of the era whose names lent credibility to products. The humor, if any, is mild and commercial: The Club Cocktails ad claims home-mixed drinks rival bar service, and the York Cocktail is specifically marketed as "dry"—reflecting sophisticated tastes of the period. This reflects Life's role as a lifestyle magazine for affluent Americans, blending entertainment with consumer marketing rather than providing social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- LIFE: Rae's Lucca Oil The Perfection of Olive Oil SS, Your physician will tell you thabOlive Oil, pure and sweet, is one of the most wholesome of foods. Rae's Oil is pure and sweet, as testified to by numerous awards and wide repute. A trial will convince you of its superior excellence as a food product. Guaranteed Absolutely Pure by S. RAE & CO., : Established 1836. Leghorn, Italy. A better Cocktail at home than is served over any bar in the World. HEC LUB= I ECU WHISKEY, HOLLAND GIN, TOM GIN, VERMOUTH and YORE. ‘We guarantee these Cocktails to be made of absolutely pure and well matured liquors and the mixing equal to the best cocktails served over any bar in the world, Beiag compounded in accurate proportions, they will always be found of uniform quality. Connoisseurs agree that of two cocktails made of the same material and propor- tions, the one which is aged must be better, R Try our YORK Cocktail—made without SYany sweetning—dry and delicious, For sale on the Dining and Buffet of tho principal railroads of the U. S. AVOID IMITATIONS. For Sale by all Druggists and Dealers, G, F, HEUBLEIN & BRO., Sole Prope., Ci A MO! $ Seeeeeeeenses eee Ss Used and Endorsed by Mrs. Frank Leslie Mrs. Jenness Miller ‘The genuine article is plainly stamped Fibre Chamois RU” SeRRhehhhhhhhehheeeee BOOEMOLOAEOOES OOOOEEEEOEEEEOOOOOO888. BURNETT'S KALLISTON, Every one that has used Kalliston ‘once, endorses it as a specific for sun- burn; it is not oily in its nature, but » delightful wash for the skin. For sale by all Druggists. Jose BURNETT Co., Boston, Mass, | CLICOUOT YELLOW LABEL'SEC’ GOLD LABEL THE STANDARD OF FINE LABEL "eR Bicycles have grown more rapidly in popular favor than any others because they are sold at a fair price and Ft t tt to NEVER FAIL We have always built thoroughly good bicycles of the finest material and with the most approved form of mechanical construction. They are light, grace- ful, strong, easy running, highly finished, fully guaranteed and the peer of any bicycle in the world & 8 8 ot tt $85 ONE:FAIR PRICE, $85 | INDIANA BICYCLE CO. INDIANAPOLIS, IND. Eastern Wholesale Branch,339 B‘way,N.Y. Catalogue free by mail KRAKAUER, Lapies’ Tal ors. Established 15331, Smart Spring Tailor-Made Gowns. Newest materials just received—now ready for inspection. Style, cut and workmanship guaran- | teed to be the very highest class. We claim to give the best results for | the lowest prices. Gowns from $65.00 Jackets “ 40.00 391 5th Avenue, New York.