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Life, 1896-05-07 · page 2 of 20

Life — May 7, 1896 — page 2: what you’re looking at

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Life — May 7, 1896 — page 2: Life, 1896-05-07

What you’re looking at

# Analysis This page is primarily **advertising content** with no political cartoons or satirical material. The advertisements include: - **Columbia Bicycles**: A manufacturer's competition encouraging readers to clip bicycle advertisements and submit them for prizes, with a small illustration of a cyclist. - **Waltham Watches**: Promoting their watches using an endorsement allegedly from a Swiss watchmaker at a Centennial Exhibition, claiming Swiss watches cannot compare. - **Book advertisements**: Promoting three books available at discounted prices through their book store. - **Luxury goods**: Including wedding silver, ladies' furnishings, traveling accessories, and other high-end merchandise. The page reflects early 20th-century consumer culture and advertising strategies, targeting affluent readers of *Life* magazine with premium products and services.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

*LIFE: HOW MANY different advert! of COLUMBIA BICYCLES HAVE YOU SEEN? The variety of Colum- bia Bicycle advertisin; is great. All the os points of Columbias, A all the delight of riding them, cannot be fully described in any one advertisement, nor in a hundred. We wish to know how many announcements can reach any one person, and so offer a COLUMBIA PRIZE BICYCLE as a to whoever shall send us the greatest number of diferent Columbia Bicycle advertisements clipped from newspapers or magazines issued since Jan. 1, 1896. \dvertisements differ oply ina word hers in the style of type: distinct s only, however, will be counted. Each advertisement ‘must have plainly attached to it the name and date of the news- paper or magazine from which it is clipped. ‘Separate entries cannot be combined. Entries must be received by us at Hartford on or before Tuesday, June 30, 1896. In case of a tie, the award will be made according to priority of receipt and entry. Address Department of Statis POPE MFG. CO., Hartford, LADIES’ FURNISHINGS, ‘ine Domestic Underwear, Night Robes, Peiticoats. Dressing Sacques. Cameleon Silk Petticoats. Silk and Crepe Negligée Gowns. Fancy Waists. CHILDREN’S WEAR Broadway Aoi 9b ot. NEW YORK, Does This Interest You? M.. Favre Perret, International Juror from Switzerland at our Centennial Exhibition, in a speech to a convention of Swiss watchmakers, stated, in speaking of a “R/VERS/DE' Waltham Watch, “Not one Swiss watch in 50,000 compares with this.” Since this startling and unsolicited testimony was given, Waltham Watches have been improved in quality and lowered in price. Made only by the AMERICAN WALTHAM WATCH COMPANY. For sale by all retail jewelers. Three Famous Books al near to quarter prices. The most important trans- aclion we have lately made in the Book Slore puts within) your reach three almost unheard-of book bargains. Bryant’s History of the United States. A Popular History from the First Dis- ‘covery of the Western Hemisphere by tne Northmen to the end of the Civil War. Preceded by a sketch of the pre- historic period and the age of the Mound Builders. By William Cullen Bryant and Sidney Howard Gay. It contains sofull-page steel engravings, ‘over so full-page woodcuts, and more. than “1,000 illustrations in’ the text. With maps and facsimiles. octavo volumes, 2443 pages, with com- plete index. Published to sell at $24.00. Our price, 87. 1 Knowledge. torical and general, that eves woman of intelligence 1s glac at hand. Cloth, red Pp, mai edges, publishers’ price, $6, our price, @1.008, °° . Half Morocco, marble! edges, publish- ers’ price, $6.50, our price, 4 | Cyclopedia of Universa. The latest compilation of this kind, 882 large ‘octavo pages. 4,00 articles touching every phase of Cyclopedic Knowledge, 80 lilustrations, 115 Maps and Diagrams, 79 of them double-page colored maps.’ The object of the pub- lisher has been to produce in one, not over big volume, just the accurate, clean-cut information, statistical, his- man or to have dges, publishers’ price, $5.50, England, Picturesque a A Reminiscence of Foreign Travel. B: Joel Cook. Elegantly illustrated wit 487 engravings On, wood. | s37 pages, to, size 11x 8% inches, gilt edyes. Published to sell at $5.00. Our price, nd Descriptive. This is a book that will be thoroughly appreciated by every one who has trav- eled. It will prove a most useful book to! those jntending ‘to visit the scenes de- scribed, and a highly interesting and in- structive book for those who stay at home. Our buok store contains every worthy book. Catalogue for the asking, BROADWAY OLE WaRe FOURTH AVE. WEDDING SILVER. Special attention gj en to the preparatiy of articles suitable f WEDDING PRESENTS. Complete outfits, Knives, Forks an Spoons and Carver Artistic and origing designs in Silve Vases, Trays, an desk furnishings. THEODORE B. Star 206 Fifth Ave., Madison Square. Stern Bro§ direct attention to their large assortments of Traveller’s Requisites consisting in part of Travelling Bags with Plain or Sterling Silvet Mounted Fittings ; Dress Suit Cases, Leather Jewel Ca Sliver Trimmed Leather Wallets, Richly Mounted Flasks, Toilet Articles And a great variety of Steamer Rugs and Shawls All at very Attractive Price NEW YORK. COPYRIGHT FOR GREAT GAITAIN BY JANES HENDERSON West 23d St comicbooks.com