Life, 1896-04-30 · page 2 of 20
Life — April 30, 1896 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising**, not political satire or editorial content. It showcases book advertisements and commercial promotions typical of Life magazine's revenue model. The main advertisements include: - **F. Marion Crawford's novel** "Adam Johnstone's Son" (top left) - **Travel/exploration books** including William Astor Chanler's jungle expedition account - **Three Famous Books** at bargain prices: Bryant's History of the United States, Encyclopedia of Universal Knowledge, and England, Picturesque and Descriptive - **Life's Comedy** magazine feature on "Sweethearts and Lovers" (right side, with decorative illustration) - **Department store ads** for Arnold Constable & Co. (underwear, hosiery) and Stern Bros. (furniture, rugs) No political cartoons or social satire appear on this page—it's a commercial product showcase aimed at late-19th/early-20th century readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*LIFE-: F. MARION CRAWFORD’S NEW NOVEL. Adam Johnstone’s Son, By F. MARION CRAWFORD, AUTHOR OF “ Saracinesca,”’ "' Pletro Ghisleri,”’ “ Katharine I.auderdale,” “Casa Bracclo,” Ete., With twenty-four full-page illustrations by A. FORESTIER. One vol. 12mo. Cloth. $1.50. y BY THE SAME AUTHOR: CASA BRACCTO (with illustrations}, 2 vols. . r2mo., buckram, $2.00. (THE RALSTONS. 2 vols, 1:mo., buckram, $2.00. A complete list of Mr. Crawford's novels will be mailed to any address on application. An Important New Book of Travel and Exploration, THROUGH JUNGLE AND DESERT: TRAVELS IN EASTERN AFRICA. By WILLIAM ASTOR CHANLER, A. M. (Harv.), F. R. G. S., Honorary Member of the Imperial and Royal Geograph- ical Society of Vienna. With numerous Illustrations from Photographs taken by the Author, and Maps. 8vo, cloth, $5.00. Mr. William Astor Chanler's description of his Travels and Explorations in Eastern Africa forms one of the most deeply interesting books published in recent years. Mr. Chanler and his companion, Lieutenant von Hohnel, himself a noted explorer, were the first white men to penetrate into many of the regions here described, and the account of their adventures and perils, their achievements and their mis- fortunes, forms a narrative, fascinating not alone to the traveller and the scientist, but also, and more especially, to the sportsman and to the lover of exciting romance. THE RULES OF GOLF. Being the St. Andrew's Rules for the Game. Codified and Annotated by J. NORMAN LOCKYER, C. B., F. R. S., and W. RUTHERFORD, Honorary Secretary St. George's Golf Club. 18mo, Cloth, 75 cents; or in-Paper Cover, 50 cents. 66 FIFTH AVENUE, MACMILLAN & CO., “ New vorx. 35 LIFE’S COMEDY. HE second number of Lire's Comepy, devoted to SWEETHEARTS AND LOVERS To be ready MAY 1st. It will contain 32 pages of beautifully printed illustrations on heavy calendered paper, with a specially decorated cover printed in colors. PRICE, 25 CENTS. Subscriptions, One Dollar a Year, Postage Paid. Drawings by Gibson, Wenzell, Van Schaick, Johnson, Sulli- vant, and others. MITCHELL & MILLER, PUBLISHERS, 19 & 21 West 3ist St., New York City. THREE FAMOUS Spring Underwear LADIES UNDERWEAR, S UNDERWEAR, UNDERWEAR. A Popular History from the First Dis- covery of the Western Hemisphere by the Northmen to the end of the Civil War. Preceded by a sketch of the pre- historic period and the age of the Mound Builders. By William Cullen Bryant and Sidney Howard Gay. ME? Silk Underwear, Balbriggan, Lisle Thread, Merino Underwear) of the best quality and make, | Cyclopedia of Universal Cartwright & Warner's | The latest compilation of this kind. 82 large ‘Octave’ pages. 4o00 articles | touching every phase of Cyclo, ic Celebrated Underwear | _ toxcning every phase. ol Cyclopedic and Diagrains, 70 of them double-page colored maps.’ The object of tht pul lisher has been to produce in one, not over big volume, just the accurate, clean-cut information, statistical, his: Hosiery. LADIES’ SPRING HOSIERY, CHILDREN’S HOSE AND HALF HOS. MEN'S HALF HOSE. All Warranted Fast Colors, Golf and Cyclists’ Hose. Broadway L 19t6 ot. NEW YORK. A Reminiscence of Foreign Travel. B; Joel Cook. Elegantly illustrated wit! 487 engravings on wood. $37 Pages, to, size 11x 8% inches, gilt edxes. Published to sell at $5.00. Our price, ai near to quarter prices. transaction we have lately made in the Book Siore puts within your reach three almost unheard-of book bargains. BOOKS The most important Bryant’s History of the United States. It contains so full-page steel engravings, over so full-page woodcuts, and more than “1,000 illustrations in the text. With maps and facsimiles. 4 octavo volumes, 2,44: lete index. Publishe ur price, $7.00. pages, with com- to sell at $24.00, Knowledge. torical and general, that every man or woman of intelligence is glad to have at hand. Cloth, red edges, publishers’ price, $5.50) our price, 81.65." » x Sheep, marbled edges, publishers’ price, $6, our price, $1.90. ; Half Morocco, marbled edges, publish- ers’ price, $6.50, our price, 2.25.; England, Picturesque and Descriptive. This is a book that will be thoroughly appreciated by every one who has trav- eled. It will prove a most useful book to those intending to visit the scenes de- scribed, and a highly interesting and in- structive book for those who stay at home. Our buok store contains every worthy book. Catalogue for the asking. FGilton FEuchkes VG wma 5 Succtssons roAT.Sitwanr & NEW YORK. COPYRIGHT FOR GREAT SRITAI BY JANES HENDERSON (UNDER TE AGT OF 108:, are now showing In their Upholstery Dept’s Large assortments of Lace Curtains, Portieres, Furniture Coverings, Cottage Draperies, Beds and Bedding Also Slip Covers, Awnings. Window and Porch Shades Made to Order at short notice, Estimates Furnished. And In their Rug Dept’s Japanese Jute, Cotton. and Flax Rugs, Domestic Smyrna Rugs, Art Squares, Mattings In choice designs and colorings. West 23d St