Life, 1896-04-23 · page 18 of 20
Life — April 23, 1896 — page 18: what you’re looking at
What you’re looking at
This page is **entirely advertising**—no political cartoons or satirical content. It showcases late-19th-century consumer products through period advertisements. The ads reflect 1890s concerns and innovations: bicycle culture dominates (multiple bicycle manufacturers competing), reflecting the bicycle boom's peak. Products address specific anxieties—the "clean pipe" advertisement emphasizes hygiene fears common to the era; Burnett's Kaliston addresses sun damage for ocean travelers (a leisure-class concern); underwear advertisements reference health concerns about proper support. The ads collectively show an affluent, urban American market buying into new technologies (bicycles, removable-tube pipes) and imported luxury goods (Italian olive oil established 1836; French briars for pipes). Prices like $85 bicycles and $5 lanterns indicate these were expensive luxury items. The page's layout and typography—ornate borders, varied fonts, dense copy—typifies 1890s magazine design when advertising subsidized publication costs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BURNETT'S KALLISTON, — Tux dry, parched feeling of the face, ‘The Y) : after a day spent on the deck of an ocean Kage on tee Gohee steamer, will be refreshed by an appli- @, Look at tt nowt iy oe te cation ot Burnett's Kalliston. when you purchase f For sale by all Druggtsts. Joscrn BURNETT Co., Boston, Mass. “Built Like a Watch” = ad The only strictly first tee een Of beatin pre: : ( J Se Et class bicycle lantern on wellyouonly know you have | it on, because you are 60 com- made by Ff the market. s vt gu \ > own IGEPO BRASS CO. ‘Modern Underwear and How BRIDGEPORT BRAS Modern Onderwed y / HAY & TODD MFG. CO., Ypsilanti, Mich, ED pl SEND STAMP FOR CATALOG. STERLING CYCLE WORKS GENERAL OFFICES 274.276-278 Wabash Avenue Send ten cents CHICAGO in stamps for Seborertiag, Daly & Calen 202 Rway, Kew York AMERICA’S FAVORITES. | #00! SARS Are Built in the Largest and Best Equipped Factory on Earth.| GAME Our unequaled facilities enable us to supply better dicyeles for less money than | COUNTERS other makers can aford to market an an inferior production, hence in purchasing INDIANA a Waverley there is a clear saving of 815.00 or more. A higher grade bicycle, it is impossible to produce. Our catalogue explains all Send for ik” 7 ae epone, | HOW TO MAKE Ind,” INDIANA BICYCLE CO., Indianapolis, Ind. SEND FOR CATALOGUE No. 47. — : An Absolutely Clean Pipe at Last. For scarcely more than the value of an ordinary pipe we furnish the V.& F., fitted with our removable aluminum tube. The practical util- ity of this invention is evident, and the very nature of the metal used insures freedom from any taste whatever. lipes of all styles and_ prices from 75c. upward, Our Leader—Genuine French Brier, Amber Mouth- piece, $1.50. Agents wanted. On sale at all tobacconists. V. & F. PIPE CO., 37234 Pacific Street, Brooklyn, N. Y. 'Z Rae's Lucca Oil} The Perfection of Olive Oil EVO Your physician will tell you that Olive Oil, pure and sweet, is one of the most wholesome of foods. Rae’s Oil is pure and sweet, as testified to by numerous awards and wide repute. A trial will convince you of its superior excellence as a food product. Guaranteed Absolutely Pure by S. RAE & CO., : Established 1836. Leghorn, Italy. comicbooks.com