Life, 1896-04-02 · page 31 of 32
Life — April 2, 1896 — page 31: what you’re looking at
What you’re looking at
This is a **Pabst Malt Extract advertisement**, not satire or political commentary. The page uses the motto "Thrice Blessed is He Who Takes His Own Advice" to pitch self-help logic: the reader knows they need a spring tonic, so why not buy Pabst? The text humorously suggests it will save on doctor's bills and severe illness while building vim and bounce. The ornate gothic border and classical design aim for prestige. A testimonial letter from Lafayette, Indiana (dated Aug. 22, 1895) claims the product is a "grateful stimulant, appetizer, tissue builder and tonic." The bottom banners assert German brewing expertise, positioning Pabst as the legitimate heir to that tradition. This is **pure advertising**, leveraging pseudo-scientific health claims common to patent medicines and tonics of the 1890s era—before FDA regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thrice Blessed... Is He Who Takes His Own Advice AY k 'OU’VE got sense. You know it. You have told | yourself « a dozen times you needed a wx spring medicine. we Were going to get that “Best” Tonic. Well,why in the name of uw good sense, don’t you do it? « Trot out now and get it. «x It may save doctors’ bills,.« to say nothing of a severe sickness u ut ut ut Pooreocoos will brace, build. uw Give vim and bounce. w Get it and thus take your own advice. ut wt uw AHAS YAN) 4 fos efia! Me P, Ry il iy 4 Sj On THE ART OF BREWING L 10US | | || |_| DEVELOPED BY ITIE GERMANS. | PABST HAS MADE IT SO. comicbooks.com