Life, 1896-01-09 · page 17 of 20
Life — January 9, 1896 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire or editorial cartoons. It showcases consumer products from the 1890s-early 1900s era: **Notable advertisements include:** - **Monarch bicycles** — marketed as the "king of wheels," emphasizing reliability and strength - **White Rose glycerine soap** — positioning itself as a premium toilet product - **Teutonic tonic** — a patent medicine advertised for insomnia and nervousness, sold "at all druggists" - **Sterling and Indiana bicycles** — competing cycle manufacturers - **Chester suspenders** — highlighting their "graduated elastic cord" construction - **Rae's Lucca Oil** — imported Italian olive oil marketed as a food product The page reflects the era's commercial landscape: bicycles were wildly popular consumer goods, patent medicines made unregulated health claims, and imported products signaled quality and status. The advertisements use brand names, testimonials, and appeals to reliability rather than modern advertising techniques. A small **notice to Life subscribers** appears at bottom, requesting address changes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
he doy taining moder ple, “i rt com ater, LIFE penenscnnsesnnssannanannang jASymbol “Panty YOU can't tell a balky horse by his looks and you're Just as likely to be deceived ina bicycle. There's no better guide when buying a wheel than this famous name— Monarch < || It tdentifies the king of wheels—it's a : guarantee of strength, speed and re- < lability, A name that you can ia % A 3 y ‘y Containing a large percentage of > urest glycerine—undeniably the most 4 featnfal and healing ingredient of ay q perfect toilet soap. The trade-mark p “No. 4711" on each tablet. > “ii <) MULHENS & KROPFF, N.Y., U.S. Agents. > bvvvvvvevvvvvvvvvvvvevvvwwd Do You Play Cards? IGYGLES, Ridden by the Elite Of both continents. Elegant in Design, Above 4 actual size. Send two-cent stamp and we Superb in Finish. — wm mau FREE The acme of perfection in cycle construction. Our SOUVENIR GAME COUNTER Art catalogue describing ladles’ and gentlemen's models free by mall. INDIANA BICYCLE CO., =——___ INDIANAPOLIS, IND. SUSPENDERS BEARING THIS NAME ARE THE “GRADUATED"’ ELASTIC CORD MAKES THEM SO. Best furnisher keeps them. Fifty gents and upwards. Cheaper model at & cents, Sample paire mailed for orice. Look for “graduated” cord and the name on every pair. CHESTER SUSPENDER CO., - No. 7 Decatur Avenue, ROXBURY, MASS. Rae's Lucca Oil The Perfection of Olive Oil i Your physician will tell you that Olive Oil, pure and sweet, is one of the most wholesome of foods. Rae's Oil is pure and sweet, as testified to by numerous awards and wide repute. A trial will convince you of its superior excellence as a food Product. Guaranteed Absolutely Pure by S. RAE & CO., Established 1836, Leghorn, Italy. LEADING Pi AT ALL DRUGGISTS 2 |: AND GROCER BROOKLYN.N AS WE HAVE SAID BEFORE... Sterling Bicycles NEED NO REPAIRS —are “Built Like a Watch” and run as easy Ride an Olive Green Sterling in 96 Our New Catalog is a beauty! STERLING CYCLE WORKS GENERAL OPFICES: 374-276-278 WABASH AVENUE CHICAGO Seteverilog, Daly & Gales 202 Bway, Sow Tort Coast Branch, 314 Post St , Sau Francisco REO EEEOeR WE Aityoe tave guessed ont ite PAY POST- ACE. All you have guessed about life insurance may be wrong. If you wish to know the truth, send for “How and Why,” issued by the Pens MuTuat. Lire, 9a1-3-5 Chestnut Street. Philadelphia. NOTICE. SUBSCRIBERS TO “LIFE” will please give old address as well as new when requesting change of Same, comicbooks.com