Life, 1896-01-02 · page 20 of 20
Life — January 2, 1896 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with no political cartoons. The dominant feature is a testimonial advertisement for **Salva-cea**, a patent medicine. Bishop William Taylor of the Methodist Episcopal Church in Africa endorses it as a cure-all for wounds, mosquito-borne illness, and various skin conditions—a typical late-19th-century snake-oil pitch using religious authority to build credibility. The page includes ads for other period products: W.L. Douglas shoes, Vin Mariani wine (marketed as a "French tonic" for strength and mental faculties), Beecham's pills for constipation, and hotels. The Bartholdi reference appears to be another product endorsement. **For modern readers**: These ads illustrate how unregulated patent medicines dominated American magazines, using celebrity/authority testimonials and vague health claims—practices now illegal. The casual invocation of tropical diseases and the assumption that readers would accept such dubious cures reveals attitudes toward medicine and advertising standards radically different from today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(January 2, ity Bt ht i ht Bishop Witriam Taytor, of the Methodist Episcopal Church in Laces, Africa, writes: 1, “New Vouk, November 2, 1895. d * H a 1 d k éQ I 6 hiefs *T know Satva-cka to be an excellent remedy. I have proved its . healing virtues, t 5 h for bruises and flesh wounds, and also to kill the shed virus of mosquitoes and cheyois.”* =o9 is “PERFECTION Lace Collars; Lace We are not troubled with mosquitoes at this ; ae) We wn sey on Sr Flounces; Lace Hand- season of the year, nor chegois at any time, but = SHR ‘ ing r kerchiefs; Trimming OF GOLDENS Laces. 1b #130. 44 ) Linen and Silk Hand- Sal V a: ( ea = mai « kerchiefs, Initialed, Em- . broitdered and Hem- PADE-MARK.) LN stitched; separately and is also the quickest and most effective remedy for in fancy boxes for the BURNING, ITCHING, AND PAINFUL SKIN DISEASES, Holidays. Sore Throat, Old Sores, Chafings, Ladies Fine Embroid- Catarrh, Earache, Strains, ered Handkerchiefs be- Burns, Boils, Piles, gin at 25 cents each. _ and all kindred ills and complaints. Two sizes, > erbox. A gists’, of by mail ANNES MOCNHTY ECO, | @ aemeneteterttigenes ere eee es See mance cary | $ Tus Beaxoxers New Yo 1 Savisrit! Twenty-third Street. | ASK YOUR DEALER FOR W. L. Douctas BEST _IN THE ) $3. SHOE ' WoblLo’ WHEELS WERE |G GOODAS |< amine the W ‘ see what.a'g ou ca or AMNDLOEZ OVER 100 STYLES AND WIDTHS, F —— ‘ ‘ mae SHAN CONGRESS, BUTTON, (MARIANI WINE) : THE IDEAL FRENCH TONIC. - Where every prospect p' rby skilled And only man Is vil We ye : : . . and “Vin Mariani, this precious Pater wine which gives me strength, brightens and increases all our manufacturer in the world. faculties.” None genuine unless nan price is stamped o . Bartholdi. 84, 63.50, si f 82.50, 82 nd tr Ar Davostere & Parc Gaceuaa = Avorn Scsermenors. CG reer Hy a Ay Sent tree, If this paper ls mentioned, q ax B. asaies tory, Cee y descriptive Book, Portraits and Autographs ssurp 285 ay & of Celebrities. . Bway if MARIANI & CO.. 42 West 16h 81, New Yous, ogue to Box W. L. DOUGLAS, Brockton, Mass. — GARDEN CITY HO Garden City, Long Islao » ' 7 Now open. Beecham’s pills for con WINTER SEASON HAMILTON HOTEL, || ™ stipation 10c. and 25c. Get| ; park of thing acres din glass with southerly exp: HAMILTON, BERMUDA. | ta the VENDOME: | the book at your druggist’s| jessy fam: Cosine unexcall RETUAN TO FORMER MANAGEMENT. "per day and nN, Back Ba; Common. ween Gate and coe NOW OPE pouievard, BOSTON weats ave. ||]and go by it. eo noe tee For circulars and information address, ©. H. Guaxwtear & Co. formation, address M. F Annual sales more than 6,000,000 bozes. ens Ci aed Long Island, or THE G4} MBAD & BROOKS, Managers. ITY CO., Room 157, No. abo Broad Hacarao Prase, 18-20 Ross 8r., N.Y. icComicbooks=com