Life, 1895-12-26 · page 45 of 51
Life — December 26, 1895 — page 45: what you’re looking at
What you’re looking at
This is a **Gorham Manufacturing Company advertisement**, not political satire or a cartoon. It promotes Gorham silver tableware as an upscale holiday gift. The page features an ornate silver teakettle with an elaborate stand—"The Windsor Kettle"—presented as aspirational luxury goods. The ad's messaging appeals to gift-givers' desire to appear cultured ("High Art Silverware") and gift-receivers' appreciation for quality craftsmanship. The text emphasizes that Gorham silver signifies good taste and superior manufacturing, marketed specifically for the holiday shopping season. The prominent display of the sterling mark and company address (Broadway & 19th Street, New York) establishes credibility and prestige. This represents early 20th-century **luxury consumer advertising**—using elegant imagery and refined language to position silver tableware as a status symbol and appropriate prestigious gift.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Sift of Gunham Silver gives pleasure fo all concerned~ THE ONE WHO GIVES IT Knows that if isthe sfandard in High Art Silverware. THE ONE WHO RECEIVES IT Knows that both in material and workmanship it 15 the besf. Many new and beau- Tiful designs are now ready for your inspect- ion. These have been in process of manu - facture during The past year especially fer The Holiday season TRADE MARm “LG 6. tes be nA + Senne Gorham Mfg Co Silversmiths Broadway & 197St New York