Life, 1893-04-27 · page 18 of 20
Life — April 27, 1893 — page 18: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a satirical cartoon. It contains six product advertisements from the 1890s, reflecting the era's bicycle craze and consumer goods marketing. **Key advertisements:** - **Chocolat Menier** appeals to consumer consciousness, suggesting grocers should stock this brand - **Columbia, Warwick, and other bicycles** dominate the page, emphasizing durability, lightness, and superiority—reflecting intense late-Victorian bicycle competition - **Marion Harland's soup** and **Veloutine Fay powder** target domestic consumers **Historical context:** This page captures the bicycle boom of the 1890s, when bicycles were luxury goods requiring substantial marketing investment. The ads use emerging consumer psychology—appealing to status, progress, and competitive advantage. The repeated emphasis on bicycles being "proven," "perfect," and market leaders reflects fierce commercial rivalry in an expanding consumer economy. Most notably, these ads treat readers as active consumers whose purchasing decisions matter—a relatively modern marketing concept for this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHOCOLAT MENIER Is your |Grocer alive to the interests of his _customers— you in particular? z Did you ever rellect that it is the consumer who must do the work usually in all lines of progress ? Has it ever occurred to you that there must be a reason for the sales of CHOCCLAT MENIER aggregating Thirty-three [Million Pounds per an- num? Have you ever tried it? If not, why not? Possibly you did not know that Cocoa and CHOCOLATE bear the same relation to each other as Skimmed Milk to Pure Cream. Send your address to MENIER, W. Broadway cart von [ase voun onocen rom for sample and CHO COLAT directions for a MENIER perfect Cup Of |4sevat Sale Zecend aa mition Lae chocolate. eampice sentence MENIER. N.Y. A Steed of Steel is the “WARWICK” Wheel, — THE— Warwick The strongest of light wheels—and the lightest of strong wheels. Combination of strength and lightness attained. Not theory—but facts govern. 500 mile test! Every Warwick wheel iy subjected to a 500 mile test. PROVEN PERFECT OR NOT SOLD. The only bicycle made with Dust Proof Ball - Bearings. Special Offer! 2” really in earnest about wanting to buy a wheel, and if you want some valuable facts, worth money, before making a decision, will you please write for book free. WARWICK CYCLE MFG. CO. Springfield, Mass., U. S. A. It leads as a Roadster and a Racer. TEST JAVEATION ft Nill ge noe SHOULD aie STEPHEN F WHITMANES +Huvewtors ano SOLE MANES. “i> MANESON Seven Columbia Bicycle Points Point 1. Columbias are sound. Guaranteed from tire to handle bar. Point 2. Extreme and durable lightness. Point 3. Beauty of outline. Point 4. Beauty of finish. Point 5. Always up to date. Point 6. Always have led, always will lead, all bicycles. Point 2. Of highest grade, others may be, Columbias ARE. Book about Columbias free at Columbia azencies, by mail for two two-cent stamps. Pope Mfg. Co., Boston, New York, Chicago, Hartford. Only $1.00 a Year. Postage Paid. Life's Monthly Calendar FOR MAY. - SINGLE COPIES - 1 CENTS. § N MITCHELL & MILLER, Publishers, 28 WEST 23d STREET, : PP PrP bP Pr > rr PhP z NEW YORK CITY. <a arion Harland’s able article on Soupmaking (HovseKEEPER's WEEKLY, Feb. 11, 1893), deals fy I) with att kinds of Preserved On The following is ng fs an E xT RA Cc T trom same: ««_1 have tried every variety 1893 of ‘White Label’ Soups and found all invariably admirable.’’ “White Label” Soups in case lots, sent express prepaid on receipt of price. Quarts, 83.00 1893 \ per doz.; Pints, &2.00 per doz.; % Pints, $1.00 per doz. ARMOUR PACKING CO. Send 10 Cents and name of your Grocer for Samplecan. 17 VARIETIES. SOUP DEPARTMENT, (pr ZEEE ven. 259 Fen Quart << \ He The joes perfect toilet powder is TINE comicbooks.com