Life, 1893-04-13 · page 15 of 18
Life — April 13, 1893 — page 15: what you’re looking at
What you’re looking at
The top cartoon depicts two fashionable women discussing clothing. "Nova" compliments "Elsa" on her gowns, hats, and capes from Deutsch's, calling them "a revelation in style." This appears to be **fashion advertising disguised as editorial content**—a common practice in early Life magazines. The dialogue creates the illusion of genuine society gossip endorsing a clothing manufacturer, making the advertisement seem like authentic high-society commentary rather than paid promotion. The page is primarily **advertising**, featuring various consumer goods: Liebig Company's beef extract, travel services, soap, tailored clothing, Menier chocolate, cut glass, and toilet powder. These ads reflect early 1900s luxury consumer culture targeting affluent readers. The small joke at bottom—a minister asking an editor what epitaph he wants, receiving "We are here to stay"—is unrelated satire about journalistic permanence. The overall page represents Life's function as both satirical commentary and premium advertising vehicle for wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nova: CHARMING! CHARMING! Elsa; RESERVE YOUR PRAISE UNTIL YOU SEE MY Latest Gowns, Hats AND CAPES MADE AT DEUTSCH's. THEY ARE A FLATION IN STYLE, FIT AND FINISH. Nova: No poustT! THEIR WORK CANNOT BE EQUALED IN New YORK. “Liebig Company's” These two words are ordered houschold throughout the world as designating the oldest, purest, best and always-to-be-de- pended-upon Extract of Beef. ORLD'S FAIR, EUROPE, HOLY LAND Select parties ; best ticketing facilities; choicest ocean berths, Send for * Tourist Gazette." 4. GAZE & SONS, 113 Broadway, N, Y. (Est. 1844.) OAKLEY S SWEET VIOLETS "1 TOILET SOAP Ladies’ Tailors, Dressmakers. Our new importations for the Spring Season are now teady for inspection, ders by mail carefully attended to. 22 West 19th Street, Bet. sth and 6th Aves., NEW YORK. CHOCOLAT MENIER Is your Grocer alive “| to the interests of you in particular? =a ae Did you ever tetlect that it is the consumer who must do the work usually in all lines of progress ? Has it ever occurred to you that there must be a reason for the sales of CHOCCLAT MENIER aggregating Thirty-three [Million Pounds per an- num? Have you ever tried il? If not, why not? Possibly you did not know that Cocoa and CHOCOLATE bear the same relation to each other as Skimmed Milk to Pure Cream. Send your address to MENIER, W. Broadway and Leonard St, N.Y. City, for sample and directions for a perfect cup of | chocolate. ‘ASK Youn anc! UREATE sf TnVERTION ee STEPHEN F. WHIT &SON, Huvewtors ano Soe Mawr. “i> PHILADELPHIA. Dorflinger’s American Cut Glass. Everything in Cut Glass for the Table. Artistic and beauti- ful pieces for Wedding and Holiday Gifts. Genuine pieces have trade mark label. C. Dorflinger & Sons, New York, ““Wuat shall we place on your tombstone?" asked the minister of the editor. “We are here to stay,” was the feeble reply.— Atlanta Constitution, ‘The most perfect toilet powder is _ TINE Prepored with biameth 07 CM. 7-4 ¥, Perfomer. 0, 7. 60 ta Patz, UShB NOND O' CEE = Seas Crnuine bunhare Dearing the word © FRANCE p end the dguetere CH. FAY. comicbooks.com