Life, 1892-06-30 · page 18 of 19
Life — June 30, 1892 — page 18: what you’re looking at
What you’re looking at
This page is **primarily advertising** with minimal editorial content. The advertisements target affluent male readers of the era. The two small cartoons labeled "Sporting Terms" depict hunting/fishing scenes with captions "A Good Start" and "Taking It All In"—likely humorous commentary on sportsmen's experiences, though the specific jokes are unclear without fuller context. The substantive satirical content appears minimal. Instead, the page showcases: - **Sartorial ads** for tailored suits and clothing, positioning quality garments as markers of gentlemanly status - **Boston Garter advertisement** explicitly stating "You are a Gentleman / Then you wear garters"—reflecting period concerns with proper masculine dress and propriety - **Product endorsements** for cut glass, cigars, and perfume, all emphasizing quality and refinement The underlying satire appears gentle: the equation of material consumption (correct garters, fine suits, imported cigars) with gentlemanly status itself. Rather than mocking this materialism directly, Life's advertisers simply assert it as social fact for their wealthy readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-*LIFE- 1 A yellow diamond makes a good show until it is compared Things You Ought with a white diamond. There is the same difference in cut glass, - Examine Hawkes Cut Glass. No piece without this trade-mark is genuine, One or two of our matchless Scotch Cheviot Suits to order, $25; worth every bit of $35, and just the thing for moun- tains, seashores, or lakes. One to three pairs of our $5, $6 and $8 Trousers; worth nearly double in any establishment that keeps such styles. Our Tweed Top Coats, $18 to $25, to order, will be handy and pack easily without wrinkling. Riding Trousers, Corduroy or Wind- sor cord, $6 to $10. Evening Suits, the latest and best materials, to order, $30 to $60. Tennis and Boating outfits, white or fancy flannels, serges, blue, gray and drab colors, to order: Suits, $20 and Youarea Gentleman $25, Trousers,,$0 and $7. 5 Then you wear garters. Youll be fashionably and suitably . dressed if we make them, and at most I: A gentleman is known reasonable prices. f\ x by the set of his hose. Garments made in one day if required. y The Boston Garter is the Garments expressed to any part of the United . - States. u aE , } only garter which cannot onicaco ys or. cours. 1 bind. It holds the slack sr. pave licoll : y ; Mie env / of the drawers. The gar- ew voRK. ter of style, wear and com- MANGAS CITY.” GAN FRANCISCO, MINNEAPOLIB. 2 Z fort. Men’s outfitters HARTFORD. PORTLAND, ORE Los ANGELES. everywhere sell it. Made by George Frost Co., Boston. OLIN | lE. COUDRAY'S re Snekst| PUERFUNS VOR THE WANDEERCNIES Exact Sise, loesicrous SCENT.— LATEST CREATION of B. COUDRAT in PARIS Hotel Brunswick COLD BY ALL PRINCIPAL PERTUMER, 1900 CEMENTS OF © EQUAL TO ANY IMPORTED CIGAR. We prefer you should buy of your dealer : if be does not keep thea q able Bre are cemenreee 6. J send 61 for sample box of 10, by mall, to SACO STAHL, SH, & CO, 165th St. and Sra Avec Ne ¥, Oy: comicbooks.com