Life, 1889-04-18 · page 18 of 21
Life — April 18, 1889 — page 18: what you’re looking at
What you’re looking at
This page is primarily **advertisements** with one significant endorsement piece. The major content is a Pears' Soap advertisement featuring a quote attributed to **Henry Ward Beecher**, a prominent 19th-century American clergyman and abolitionist. The satirical appeal lies in Beecher's endorsement linking cleanliness to godliness and morality—a common Victorian trope. By having a respected religious figure publicly recommend commercial soap, the ad conflates spiritual virtue with consumer hygiene products, a form of satirical commentary on American commercialism and the commercialization of morality. The remaining page contains typical period advertisements for pianos, champagne, cameras, cocoa, trunks, and patent medicines—products marketed to middle and upper-class readers. The "Cherry Blossom" perfume advertisement and "Plump Rosy Cheeks" beauty product reflect period beauty standards. Overall, this represents Life magazine's model of mixing satirical content with profitable advertising to affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DECKER BROTHERS’ MATCHLESS PIANOS 33 Union Square, N. Y. DELBECK+ Extra Dry and Procurable Everywhere. saa0u Mand atqnansest We offer the DELBECK CHAMPAGNES with a full conviction that there are no better wines Imported. WE EXCEPT NONE. E. LA MONTAGNE & SONS, 53, 55 and 57 Reaver Street. JAAWK-EYE Detective Guide nhers, and rues sent tree upon application. Vomplcte vuthits, Sy BLO, and upwards, The Finest Cameras in the World. THE BOSTON CAMERA CO., Manufacturers, 36 India St., Boston, Mass. GOLD MEDAL, PARIS, 1878 BAKER’S Brsaklast Coote, Oil has been removed. than tree times th of Cocoa & th, Darl, Mass, CROUCH & FITZGERALI MAKE THE MOST RELIABLE Trunks, Bags, Ete. 723 Suctn Ave., below gad St. $56 Broapway, delow Prince St 14 ContLanot St., W.¢/ Bway, NEW YORK. fa the igh Court ef Fustict.—Gosnett ¥. Durrant —On Jan. 2%, frtraising Mi Georee Reynolds Durrant trom infringing Jona Pears Soap HENRY WARD BEECHER wrote: “If CLEANLINESS is next to GODLINESS, soap must be considered as a means of GRACE, and a clergyman who recommends MORAL things should be willing to recom. mend soap. I am told that my commendation of PEARS’ Soap has opened for it a large =, saie in the UNITED STATES. I am willing * to stand by every word in favor of it I ever uttered. A man must be fastidious indeed who is not satisfied with it.” P 9 tm the best, the most elegant and the most economical of all soaps EAR tor GENERAL TOILET PURPOSES. It 1s not only the most at. tractive, but the PUREST and CLEANEST. It is used and recom- mended by thousands of intelligent mothers throughout the civilized world, because, while serving as a detergent and cleanser, {ts emollient properties prevent the chating and dis- comforts to which intants are so liable, It has bsen established in London 100 years as A COMPLEXION SOAP, has obtained 15 International Awards, and is now sold in every city in the world. It can be had of nearly all Druggists in the United States; but BB SURD TAAT YOU GET THE GENUINE, as there are worthless imitations. SOMETHING NEW. FROSTES, BLISTERCD,| J ai F 30 sre PALL MALL ELECTRIC. ASSOCIATION 842 BROADWAY. NEW YORK, 4, AND LONDON ENG. Q Xe PRIGE 25CTS Sy If you cannot obtain it at your drug, dry store, remit 25 cents, in stam Broad»: a it will be seat Pe Money refunded if ‘not satisfactory. Ment LIEBIG (COMPANY'S EXTRACT OF MEAT Finest and Cheapest Meat Flavoring Stock for Sox’ Made Dishes and Sauces. As Beef Tea “an invalost tonic."” Annual sale, 8,000,000 Jars, ir deatice Chitty granted a Perpetual Injunction with couts jousel & Go8 Megutered Trae Mark CHERRY BLOMONe PLUME. ROSY Y SHEERS Genuine only with fac-simile of Justus oe Liebig's signature in blue acrons label. Sold by Storekeepers, Grocers and Dru ‘ans "Mention this payer: LIEBIG'S EXTRACT OF MEAT CO., ‘Feo BROWN'S GINGER: "32" comicbooks.com