Life — December 1, 1887 — page 8: what you’re looking at

What you’re looking at

# "The Liquor Craze" This Life magazine page satirizes the social obsession with alcohol consumption during the early 20th century (likely pre-Prohibition). The title "The Liquor Craze" appears overlaid on illustrated vignettes showing various social scenes. The cartoons depict multiple perspectives on drinking culture: wealthy patrons at establishments, theater-goers, and street scenes. One caption reads "Will Zach share my wife" (unclear exact context), while another references "The audiences of the future, since" (text cuts off). The satire critiques how alcohol consumption had become fashionable across social classes and settings—from formal venues to casual encounters. The layout's dramatic angles and multiple scenes emphasize how pervasive this "craze" had become in American society. The attribution reads "APROPOS OF PASSI[NG]" (likely "APROPOS OF PASSING").