Judge, 1929-06-29 · page 35 of 37
Judge — June 29, 1929 — page 35: what you’re looking at
What you’re looking at
This is primarily **advertising copy** for Dr. Clarence W. Lieb's 1928 diet book, disguised as satirical editorial content. The page mocks the popular health myth that spinach is universally beneficial—likely referencing the widespread belief (erroneously attributed to spinach's iron content) that it builds strength. The "American Association Opposed to Spinach" is a fictional creation for comic effect. Lieb's actual argument appears to be that spinach harms certain groups of people, though the specific conditions aren't detailed here. The joke satirizes how fad diets and health authorities contradict conventional wisdom, while simultaneously promoting Lieb's book as rational, non-faddish guidance. The decorative spinach leaves frame the specimen text excerpt from the book itself, reinforcing the advertisement's humorous tone about rejecting a culturally entrenched "health food."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Specimen page from “Eat, Drink and Be Healthy,” by Dr. Clarence W. Lieb. ) + . epIT 7 NG = DON’T EAT SPINACH ANY MORE! Join THE AMERICAN ASSOCIATION OprosED TO SPINACH This is not a joke. One of the country’s leading authorities on diet, Dr. Clarence W. Lieb, says that there should be an amendment to the Constitution prohibiting spinach. The dream of a century has come true! Not only is spinach not particu- larly good for you, Dr. Lieb contends, but it may do you positive harm if you are one of the four classes of persons defined in Dr. Lieb’s book EAT, DRINK AND BE HEALTHY AN OUTLINE OF RATIONAL DIETETICS The book is a simple, readable guide to healthful eating for normal people. “Dr. Lieb is the mouthpiece of no fads, the dupe of no theories,” says Dr. John E. Lind of St. Elizabeth’s hospital. $1.50, postpaid $1.65. ‘This book may be purchased from your bookseller. If a bookstore is not convenient, mail your order to the publisher, adding postage: Address THE JOHN DAY COMPANY, Dept. J 386 Fourth Ave., New York City ichooks.com