Judge, 1929-06-29 · page 2 of 37
Judge — June 29, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a cartoon or satire page** — it's a straightforward **Texaco gasoline advertisement** disguised in editorial format. The image shows two convertibles side-by-side, illustrating the headline's claim that identical car models perform differently due to gasoline quality. The "twins in age and appearance" metaphor uses one car lagging behind another to demonstrate why Texaco's premium gasoline supposedly performs better. The text argues that ordinary gasoline vaporizes slowly, starving engine cylinders, while Texaco's higher-test fuel burns faster and more completely, enabling better acceleration and power. The ad promotes Texaco's Red Star gasoline and Golden Motor Oil as premium products at no added price. This is **commercial advertising**, not political or social satire — typical of how early 20th-century ads often mimicked editorial content for credibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
q ' \\y frequent reason why one car is so much better than another of the same make and model . . "Tens in age and appearance, one car shoots eagerly ahead, while the other lags far behind. In traffic, on hills, there’s the same startling difference. Such contrasts can usually be traced directly to a difference in the quality of gasolines used. Ordinary gasolines are “slow”— they do not vaporize fast enough to keep pace with the engine. The result— starved cylinders! And an engine that cannot accel- erate properly. The new and better Texaco vaporizes rapidly at all engine speeds — it is a high test gasoline. The harder you step on the accelerator, the faster full- powered "dry gas” flows into the cylinders. Try Texaco today. Let the comparison—and the con- trast—prove its value. The new and better Texaco is sold in every State at all pumps bearing the Texaco Red Star with the Green T. Everywhere uniform, high test—a premium gasoline at no added price. And for safe, dependable lubrication — Texaco Golden Motor OiJ—clean, clear, pure. THE TEXAS cOMPANY TEXACO PETROLEUM PRODUCTS The NEW and BETTER TEXACO GASOLINE comicbooks.com