Judge, 1929-06-15 · page 4 of 36
Judge — June 15, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis: Studebaker Advertisement in Judge Magazine This page is primarily **advertising**, not political satire. It promotes the Studebaker automobile line through an illustration showing a stylized woman draped along the car's curves, emphasizing the vehicle's sleek design. The dialogue at top makes a **sales pitch**: the speaker praises the "dazzling lines" of the Studebaker President model, claiming it's the exact image of the actual President's car that completed a 30,000-mile marathon in 26,326 minutes. This blends product endorsement with achievement-based marketing. The ad emphasizes Studebaker's speed records and design elegance ("long, low lines, original and arresting"), positioning the brand as aspirational for both "polite cars" and "sporting cars." Pricing information appears at bottom for various models.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
e "What glorious curves!” "Really, Ted, that’s a bit personal!” "Wait—wrong number! I meant the dazzling lines of your Studebaker President. It looks perfection.” "And is, my boy!” - Zz ERFECTION .. . look well at ZZ this smart Studebaker roadster JE ... because it is exact image of The President that recently ran a con- tinuous marathon of 30,000 miles in 26,326 minutes! Just one more instance of Studebaker leadership - for Studebaker holds every offi- cial stock car record for speed and | | endurance. And smart! Long, low lines, original and arresting, be- | ; speak the flashing, flying brilliance p hy that’s always on tap. Polite cars... Lf Sporting cars... they will climb Par- nassus for you—if you're headed that way! Studebaker President Eight Roadster, $1785. Commander Eight Roadster, $1595. Commander Six Roadster, $1450. -On each, five wire wheels standard; roomy rumble seat, Prices at the fac- tory. Bumpers and spare tire extra. comicbooks.com