Judge, 1929-06-01 · page 4 of 36
Judge — June 1, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not political satire. The main cartoon illustrates a scene from 1880s New York, showing Edward Stokes punching James Gordon Bennett (Editor of the New York Herald) — referencing an actual historical incident. The caption frames it as entertainment, promoting Malachrino cigarettes by association with "refined" depictions of gentlemanly conflict. Below is a coupon ad for Malachrino cigarettes, emphasizing their 50-year market leadership. The right column contains book reviews praising Leonard Nason's war stories and other literary works. The satire is mild: the cartoon presents a crude brawl as genteel entertainment, ironically promoting luxury cigarettes. This reflects late 1920s advertising's use of historical/cultural references to establish product prestige among educated readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
co's. Edward Stoke -*THOSE ARE HARSH WORDS, SIR has just punched the nose of James Gordon Bennett, (Editor of the New York Herald).* Since 1879 Melachrino has been a world favorite. To- e gather, you'll find day, wherever people of good t Melachrino, as at old Delmonico’s the refinement and mildness of this fine old c fifty years ago. Try sarette! *Ref. “History of Old New York-and the House of Delmonico.” MELACHRINO CIGARETTES 1879-1929 — 50 YEARS A LEADER QUALIT STRAW TIPS CORK TIPS — PLAIN ENDS “SS STANDS THE TEST OF TIME 10 for 15¢ Large Size 2 ! wy S —$_—$—$_$——————— i Do You Play Bridge? Tht Cli lip This Coupon The Union Tobacco Company 511 Fifth Ave., New York City C61 Gentlemen: Please send me your Melachrino-Bridge offer of (1) 60 Melachrino Cigarettes—Cork tips, Straw tips and Plain ends, (2) the score pad with the latest rules of contract bridge, (3) two packs of the famous gilt-edge Cons Initials Name.........------- Address... City, ess Cards, free of any advertising, bearing my monogram, $4.75 value, for which I enclose my check for ©THE Umion ToBAcco company | a lord.” | business: W: think Leonard Nason and (1 his war stories swell because “What Price 2) he can set down the fused binding cle doug general, ville ) ea iy another Glory most ce attle with spell %) his soldiers, from y to swivel-chair are, if slightly vaude- . essentially pure, unglorified Yank; (4) their langu. ply terrible bu is sim- awfully refresh ant Eadie will nd for all time with Old Bill, Capt. Flagg, Lieut. Skene and other war prototypes; and (6) beeause the gi son the book ion staffs have never given nthe t and he deserves. Boy, brush off another niche in the Hall of Fame. Step in, Nason, and be comfortable Our hero's latest, “The Man in the White Slicker,” while not as high-powered as “Chevrons,” is nevertheless darn good Nason, A tough machine-gun squad kr out a Brass Hat and the givean imitation of a hard-pressed floating kidney, trying to lose themselves in battle to avoid the consequences of their dastardy. A touch of mystery adds flavor to this steaming interlude of mud, blood and sardonies. “Tomorrow N by RL, Duffus, lurb terms this “One mad week of love, war and revolution in a sleepy, impul sive, pleasure-loving country of Spanish America.” Which is about as apt as describing Zu leika Dobson as “Passionate love at Oxford between a servant and Don’t be misled. For, before everything, this book is shining satire on war, morals, big abroad, and the Latin temperament, as kiddingly thought up as n Douglas’ “South Wind” and nearly as_ brilliant. We recommend it wholeheartedly and will pers money if you re ting. Wha sr Comes,” Norm My refund your dit and find it could be fairer? “Henry the Eighth,” by Fran- cis F water about a king who had Brig- ham Young ideas, De Wolf Hop- per's batting average and Bluc- beard’s technique in cleaning up his marital troubles. “Round Up,” by Ring Lard- ner. Please buy a copy and keep the Lardner kiddies from having to work till they're fort kett. Biography of the first | es comicbooks.com