Judge, 1929-05-25 · page 2 of 36
Judge — May 25, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **product advertisement**, not satirical content. It advertises Listerine antiseptic mouthwash and shaving cream to address dandruff in children. The photograph shows a man demonstrating the product with the tagline "Checking dandruff in children." The ad promotes Listerine as a powerful germicide, claiming it "kills 200,000,000 germs in 15 seconds" and references endorsement by the Federal Government and medical profession. Notable to modern readers: the advertisement makes direct medical claims (killing specific numbers of germs, treating infections) that would violate today's FDA regulations. The casual mention of using full-strength antiseptic on children's scalps reflects early-20th-century medical practices now considered potentially harmful. This represents how aggressively pharmaceutical companies marketed medicinal products before modern consumer protection standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
F YOUR children are attending school watch out for dandruff. There, thousands of cases get their start. The cause: contact with others. At the first sign of it, douse Listerine full strength on the hair and scalp. With fingers about an inch apart, thoroughly massage the scalp with a firm rotary motion. Move the scalp itself—not the fingers. Keep this treatment up systematically for several days. You will be amazed to find how quickly you get results. It is a curious fact that often, after costly and complicated “cures” have failed to check dandruff, Listerine has done the trick. Dandruff is an infection caused by germs. Derma- tologists advise repeated massage and the frequent application of effective, but healing, antiseptic so- Checking dandruff in children Be Soothed, Gentlemen A satin-soft cream that im- parts coolness that lutions as a sucessful method of combating it. As you know, full strength Listerine is a powerful germicide yet so safe it may be used full strength in any body cavity. Even such stubborn organisms as the Staphylococcus Aureus (pus) and Bacillus Typhosus (typhoid) are killed by it in 15 seconds. We could not make this statement unless we were prepared to prove it to the entire satisfaction of the Federal Government and the medical profession. Lambert Pharmacal Company, St. Louis, Mo. U.S. A. LISTERINE The Safe and Soothing Antiseptic kills 200,000,000 germs in 15 seconds comicbooks.com