Judge, 1929-05-18 · page 3 of 36
Judge — May 18, 1929 — page 3: what you’re looking at
What you’re looking at
# Melachrino Cigarettes Advertisement This page is primarily a **cigarette advertisement** for Melachrino brand, occupying roughly half the page with an illustration of a woman in 1920s fashion smoking in what appears to be an automobile. The left column contains book reviews under "Judging the Books," discussing literary works including titles by Rufus King, Eve Waugh, M.R. Werner, and Martin Johnson. The advertisement's caption reads: "Was Sylvia petted when they left her out of the Social Register?" and "Yes! She smokes MELACHRINOS and they speak for themselves." The humor targets social anxieties of the 1920s—exclusion from elite social registers—while using cigarette smoking as a marker of sophistication and belonging. The cartoon positions smoking as compensation for social status, a common advertising trope of this era promoting cigarettes to women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
/ AUVDGING™ BOOKS “Murder by the Clock,” by Rufus King. Well, sir, the first time they murdered Herbert En- dicott he showed very little esprit de corpse, refusing to stay dead. After a shot of adrenalin he to life again. So they calmly murdered him again, this time cooking him for keeps. Which is but a typical example of the hrand of jolly ghoulishness which fairly saturates this nicely mor- bid, well-knit spine-jitterer. “Decline and Fall.” by Eve- Iyn Waugh, A new Max Beer- bohm writes a_ slapstick satire which achieves the fourth dimen- sion of comedy. We rank it along: side “Zuleika Dobson.” by M. R. Werner. x of the itinerary of Old Doe Bryan's Medicine Show, from the Cross of Gold to the Dayton Monkey House, with stopoffs at Washington, a million chautauquas and the Florida Land Rush, told with slow subtle sad- ism without benefit of Mencken. | Once regarded by the world as a new Messiah and destined to rise Pi to the highest seat in Wilson's | cabinet, Bryan went to heaven j reduced to enjoying the respect of only those who think it a sin to have theirs ves shined on | Sunday. He had a being fanatically wron, | worshipped for his lop ] liefs—and for making money. Every time he opened his mouth a ‘¢ of free silver fell out, } which he carefully wiped off and | put into real estate. It is a pre- | posterous and incredible fairy ] tale, this story of the Swamp- | | land Savonare who died before he had the pleasure of sceing the ashes fall on Sodom. Let copies be sent to John Roach Straton, Aimee McPherson, Billy Sunday and Ella Boole, as a portent. | | “Lion,” by Martin Johnson. A hair-raising African trip made i sii by the famous hunter and_ his little woman, to get the dope on the home life of the “big cats.” Using cameras instead of guns they got it without fuss or cru- elty. Johnson has set it down truthfully and simply. Reading it is like stepping inside a lions’ > to study the slick brutes. y safer. Put it on your “must read” list. —Tep Suane A “BIT” OF DISTINCTION igavelles Mild and CooL “Was Sylt ja peeved when they left ber out of the a saw ns Social Register? Band LAIN ENDS “Not a bit. She smokes MELACHRINOS and they speak tance size for themselves. Do You Play Bridge? Then Clip This Coupon. . Tne Unton Tosacco Company 511 Fifth Avenue, New York City C, $-18-29 Inkheise eeeeees Gentlemen: Iam a bridge player and would like to have yout Melachrino- Bridge offer of (1) 60 Melachrino Ciga rettes—Cork tips, Straw tips and Plain ends, (2) the score pad with the latest rules of contract bridge, (3) Address. cwo packs of the famous giltedge Congress Cards, (free of any advertising), bearing my monogram, $4.75 value, for which I enclose my check for $2.50. (eee eee meer Name --....------ 1879—1929 » $0 YEARS A LEADER © QUALITY STANDS THE TEST OF TIME 1 comicbooks.com