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Judge, 1929-05-11 · page 3 of 36

Judge — May 11, 1929 — page 3: what you’re looking at

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Judge — May 11, 1929 — page 3: Judge, 1929-05-11

What you’re looking at

# Analysis This page is **primarily advertising**, not political satire. The dominant content is a Mennen Menthol-iced Shaving Cream advertisement, with the left column containing "Judging the Books"—book reviews, not cartoons. The only satirical element is the header "Sidney Lenz tells Jim Henry," featuring a photograph of what appears to be bridge players (Sidney Lenz was a famous contract bridge authority). The caption references Lenz discussing shaving cream with "Jim Henry, famous Mennen salesman," framing the advertisement as celebrity endorsement. The accompanying text humorously positions shaving cream as essential to card-playing success, claiming menthol provides "coolness" and composure—a playful, non-political pitch merging leisure activities with consumer goods. This reflects 1930s-era advertising's use of celebrity and humor to sell products.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

pn ny ouvGWWGe<BooKS) SupNey ILen & | “Hardware.” by | McKenna. The history activities of of Cronins, Edward L. mplete family thre Broo! stretching and yenerations Iyn-Trish from the thumping days of the aning nickel this > of imitation bartenders, schooner to bacardi at six- hits. Probably the only yarn on the Trish in’ America that is neither a huge Pat-and- Mike joke. nor told in terms of Bri Father. Rather, an_ honest, di- rect picture of solid Trish bour I to the core), which r stodginess, tremen- ueois (ty lustiness, devoutness, sin- . Selfishness, ambitions, cour- vd ‘Tammany-mindedness. over, the only writing on York we know that of reality. And that goes for the collected ramblings of the esti- mable O. O. Melntyre. which have an odor but not of reality. oung Woodley.” by John Van Druten. A splendid novel- ization of the play of the same name, retaining and intensi 4 } t full flavor thereof, Your heart will clutch at your throat to follow Woodley’s brief, tragic, idealistic love for Laura Sim- mons, his housemaster’s wife. A tender into adolescence, smells nd convincing glimpse told with mirac- ulous simplicity and) sympathy, Iways profoundly moving. “The Three Couriers,” Compton Mackenzie. Scerct Ser- vice machinations in the Balk: ns, replete with intrigue, cross-in- trigue, double-crossing and re- | doubling. 57 varieties of spies through its ps each other in robin, dog-cat-dog the excitement h: genuine wartime espionage, and of all, you get the feeling 's that the author is kidding the works. “Henry the Eighth,” by Fran- cis Hackett. The best biography of the year, and, naturally, about Henry, the lad who settled his marital problems with an axe. “Round Up.” by Ring Lardner. A collection of our greatest. hu- morist’s best-known short stories, with a crop of new ones thrown in to make it an ace harvest. “Dodsworth,” Lewis. Mr. and Mrs. (Babbitt) worth on New Viewpoint. pungently written. —Trp Suan » Snooping on merry-round- Over ngs the air of ashion. Dods- trip to Europe for a but Tenuous by Sinclair | The marital squabbles of | Jus Hes , famous Mennen salesman, f “Shaving fimess n there’s COOLNESS whe “9 vox’ say, Jim, that this new I shaving cream of yours helps a man’s bridge game—but I do say that I, for one, am all for it. “My opponents and partners at the card table are usually pretty well known people. Naturally I try to look fairly presentable. That's why I like the smooth shave that Menthol-iced lather gives me. But the best part is the coolness. 1 suppose it is the menthol in the cream that makes the difference. Anyway — it certainly makes my face feel cool and fine all evening long... Jim, I think that this new Menthol-iced idea is the extra trick in shaving!” Mennen Menthol-iced — The Young Man’s Shave! Coor—the moment the lather bub- bles up from the brush—Coot while your blade does its work—Coou for a long time after—that’s the new Mennen Menthol-iced shave! Its bracing, tonic-like stimulation suits MENNEN z tells fim Hen fr, Len:—as exery card player knows—is acknotsledged e works the lather” young faces, young ideas—and young standards of well grooming. Skin specialists say that cool shaves are good for the skin, The menthol, blended into Mennen Menthol-iced by a secret process, does these three things: (1) tones tired f: nerv (2) soothes and heals tiny sha abrasions, (3) protects the skin a Try this Mopern, young have. Send the coupon now! ing 2 kinds of shaving cream. Mennen Menthol-iced Shaving Cream is the team-mate of the regular Mennen§ ing Cream. Both creams give you Dermutized lather, the lather which whips up fast and thick in any water—hard or soft, hot or cold. Dermutized lather softens the beard and lubricates the blade — gives quicker, smoother, happier shaves! After the shace — Mennen Skin Balm, the fragrant freshener for the skin, Protects the Send for trial tube! yremoces “face shin SHAVING CREA Jim Henry's treat—1t De com MENTHOL-ICED SOOL shaves M Jes. diced icbooks.com