Judge, 1929-05-11 · page 2 of 36
Judge — May 11, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis: Waterman's Pen Advertisement This is **not a political cartoon** but rather a **product advertisement** for Waterman's fountain pens, specifically promoting their "Number 7" model priced at seven dollars. The page uses visual satire humorously: the large "7" and repeated "seven" emphasize the product number and price point. Below, seven different pen nib styles are shown with illustrations of various professionals using them (a writer, businessman, accountant, etc.), suggesting each point serves different occupational needs. The humor lies in the tongue-in-cheek explanations of why "Number Seven" and why the price point—essentially marketing copy dressed in comedic language about selection and quality. The "seven points" refers to different nib sizes available to customers. This is straightforward advertising rather than social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Points Seven Dollars Red Yellow most writers, A ent pen point. |} The tip is ball shape. ‘ence point. Medium Writes smoothly on line Bexibility. For home any paper in any di- with unerring accu- and generel use. paws. accountants, Why ‘“‘Number Seven’’? To have a sharply distinctive name fora sharply new idea—a color band around the cap to signal at a glance the kind of point. A system original with Waterman’s that is revolu- tionizing pen selection. Why Seven Points? To permit wide selection by meeting every pen-fancy and pen-need. One of these points will precisely fit your taste, whoever you are. Guaranteed Forever Against cAll Defects Boron Chicago Purple Standard—Suits Rounded—A difer- Stiff, Fine—Writes Flexible, Fine—As- wi Tesilient 2¢ «watch: Suits south Porc with’ angle. Loved 6}, wricersike his rection. its south racy. it! angle. Ov" iy writers: this pen, senogrephers, At any one of our fifty thousand dealers try all the seven points—the dealers expect it and are glad when you do. One of the 7 is exactly the point you prefer L. E. Waterman Company, 191 Broadway, New York atreal San Francisco Waterman’ Biue Green Orey —An improv- Rigid—Tempered to Oblique Point ~A : piste hard: slanting stubs fats trad’ or nem Willnscghede ferred by those who | fine line as desired ‘and rapid Why Seven Dollars? To put the most reason- able possible price upon a pen embodying the greatest possible quality —larger ink capacity, simple self-filling device that locks, stainless and perfectly balanced Ripple Rubber holder, and Clip-Cap. Waterman's number 7 with 7 points at 7 dollars means accurate selection made in a few moments— and satisfaction for life. Use Waterman’s Inks Sold Everywhere comicbooks.com