Judge, 1929-05-04 · page 27 of 36
Judge — May 4, 1929 — page 27: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement**, not political satire. The main cartoon depicts a social scene where a woman questions whether smoking in a hotel lobby shows good taste, and a man reassures her that Melachrino cigarettes specifically are "good taste anywhere." The "distinction" referenced in the headline plays on cigarette marketing of the 1920s, which positioned premium brands as markers of social refinement and class status. By smoking Melachrinos (shown as cork-tipped, "mild and cool"), one supposedly demonstrated sophisticated taste. The left column contains satirical "Rare Prints"—brief, humorous local news items from various newspapers mocking small-town absurdities (a dead woman "in charge" of refreshments; police additions called a "farce"). These contrast with the advertisement's pretense of elegance, likely creating ironic juxtaposition typical of Judge's editorial approach. The bridge-playing coupon below furthers the advertisement's appeal to affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| |A BIT’ OF DISTINCTION | Rare Prints | | ano Cot observed 1 life in Ohio. » Sidney Daily News. ze Walsh spent Friday y at the home of W Mink where he has been rating his interior | | | Psychic news from the same State, as reported by the Medina Sentinel. aif Speaking of busy women polit- | 1 ders, none is mor sO | than Mrs. Anna Kane, who is now dead, and is in charge of other the banquet and the refresh- | ments. © old | es | Doings of the Younger Genera- ump a | tion in California, as revealed by | le to | | the Los Angeles Times. | Miss Harriet Kinsley entertained y ric night in | Mrs. Gerold Me- | | Kinney | pen a | was K of ) Headline in the San Diego Ace | Tribune. won | Five More Police x to | | Added to City Farce Ace, » hich | ade abs. | Fashion Note, gleaned from the est, Cleveland Press. of | The woman with a board face ard 1 avoid hats with small | | ims or very low or very high ad | crowns. ow | ne pleasant effects of — the The pl t effects of the | | Jones Law in South Carolina, as | noted by the Fountain Inn Tri- the | bune. IW | Many advocates of the Dill wed | #ssert: the inti-saloon law ic is fragrantly violated in Bono i | and other towns. is les ne } de of | The hazards of club life in the te- Buckeye State, as revealed by the m, Hillsboro News-Herald. She: “Do you think it’s good taste to smoke ina dd hour will follow the hotel lobby?” eniveis: A delicious lunch has Tobacco Ce. ie ] heen planned which will consist He: “My dear, MELACHRINOS are good taste af ] of the committee and the pre: vecberel” LARGE SIZ th 7] dents of the six clubs, ESOS! 30 ds | Do You Play Bridge? Then Clip This Coupon ne | —- ] | Tite Union Tosacco Company | “ 4.29 ‘vest ‘ 11 Fifi Ne k coe | Classified advertisement — from >! Fifth Avenue, New York City laisials the Portsmouth Daily Times Conte © Ports aily y 1 am a bridge player, and would like to, have your Name-eeeesoseee---- VROLET COACH—1927 Melachrino-Bridge offer of (1) 60 Melachrino Ciga- tires, motor same as new. rettes~Cork ups, Straw tips and Plainends,(2)the score- sly 2.00 “ pad with the latest rules of contract bridge, (3) two Address ---~-~.----20-so ne neeeseee conse enseoes nly 2,000 miles with packs of the famous gilt-edge Congress Cards (/rre of s do bumpers in rear. any advertising) bearing my Monogram, $4.75 value, other extras included, | fot which J enclose my check for $2.50. e semont Garage ___ Lome ll 1879—1929 * 50 YEARS A LEADER + QUALITY STANDS THE TEST OF TIME 25. comicbooks.com