Judge, 1929-05-04 · page 2 of 36
Judge — May 4, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **vintage advertisement** for bottled carbonated beverages, disguised as editorial content in Judge magazine's satirical style. The cartoon depicts Adam (from the Biblical Garden of Eden) complaining about a snake bite, then reaching for a bottle of carbonated beverage as remedy. The joke plays on the historical association between carbonated drinks and medicinal remedies—beverages were often marketed with health claims in early 20th-century advertising. The figures are: - **Adam**: the biblical figure - **The Snake**: literal serpent (the confounding creature causing trouble) - **Eve and other onlookers**: witnesses to the scene The satire mocks both the absurdity of using soda as medicine and the exaggerated testimonial advertising common of the era, where celebrities and historical figures were humorously invoked to endorse products. The tagline "There's a bottler in your town" encourages purchasing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THER Adam laid aside the sports extra of the Eden Daily Fig Leaf, and sniffed con- temptuously. “That's a lot of applesauce and salesmanship,” he growled. “Here's a letter to the editor signed ‘Lillith’ recom. mending whale oil ointment for snake bite. Did you ever hear of anything so ridiculous? Why don’t they call on a Man of the World for some real expert testi- mony? I’ve probably been snake bitten with more regularity than anybody in the Garden and there's no remedy like bottled carbonated beverages. I've sampled every known variety and flavor and I ought to know .. . Ou-u-ch!” Gingerly Adam lifted his foot for a rue- ful inspection. “It’s that confounded SPARKLING MOMENTS in the HISTORY OF BOTTLED CARBONATED BEVERAGES “It’s that confounded snake again!” said Adam —reaching for the bottle .... snake again!” he exclaimed, reaching for a bottle of his favorite carbonated beverage, at the same time summoning a preferred blond stenographer, to whom he spake, saying, “Take a testimonial to American Bottlers of Carbonated Beverages, U. S. A. Gents: I always use Bottled Carbonated Beverages for Snake Bite and find that I get best results from same. Sign that ‘Adam’ and get it in the mail tonight. “I'm going out for a little game of golf with a good customer—an animal trainer from the Consolidated Circus. And, oh yes, don’t forget to order another case of bottled carbonated beverages. Tell ’em to put it on ice at the Nineteenth Hole.” ap B’ Ss A BOTTL ER IN YOUR comicbooks.com