Judge, 1929-04-27 · page 4 of 36
Judge — April 27, 1929 — page 4: what you’re looking at
What you’re looking at
# Studebaker Advertisement as Social Commentary This page is primarily a **Studebaker automobile advertisement** disguised as social satire. The opening quotes praise a female champion driver who won club singles and holds a "President Eight Roadster" title, satirizing how modern youth—particularly young women—admire the car's sophistication and performance record. The illustration shows a well-dressed couple admiring a Studebaker roadster, emphasizing the vehicle's appeal to "modern youth" and debutantes. The ad highlights that Studebaker holds "every official stock car record" and positions ownership as a status symbol for aspiring drivers. The piece reflects 1920s-30s attitudes: fascination with female independence through automotive ownership, while framing car-buying as an aspirational lifestyle choice for the socially ambitious.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Two champions in one year—the girl is clever”. " First she lands the club singles cham- pion; then The President Eight Road- ster—I'll say she knows her titles.” ODERN youth likes this champion Studebaker road- ster... the car that’s wearing laurels for hanging up 11 world records. Debutantes, co-eds... with a flair for chic... say there’s no end of eye- intrigue in its smart, suave lines ... fascination, too, in guiding a mechanism deftand fleetasa shadow. Men know that Studebaker holds every official stock car record for speed and endurance. And (itis being noised about) there’s simply ooth- ing like a dashing Studebaker to send your personal stock positively soaring! Well... look at it...and ask yourself! Studebaker President Eight Roadster, $1785. Com- mander Eight Regal Roadster, $1595. Commander Six Regal Roadster, $1450. On each, five wire wheels standard; roomy rumble seat. Commander Six Roadster, wood wheels—$1375. Prices at the factory. Bumpers and spare tire extra. comicbooks.com