Judge, 1929-04-27 · page 3 of 36
Judge — April 27, 1929 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire**. The left column contains brief book reviews under "Judging the Books," but the dominant content is a sponsored advertisement for Mennen Menthol-Iced Shaving Cream. The advertisement features bandleader **Ben Bernie** (identifiable from the caption) endorsing the product to radio personality **Jim Henry**. Bernie claims the menthol-iced shave keeps his face "in tune" for his nightly jazz performances before a "high-hat New York audience." The ad emphasizes the cooling, refreshing properties of menthol for men's grooming. A coupon offers "Free 14 COOL shaves." This represents typical 1930s celebrity endorsement advertising—leveraging Bernie's radio fame to market consumer products to male listeners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
They shot us full of ballyhooey when Joan Lowell's “Cradle of the Deep” first appeared. Now some literary gumshocs have dis- covered it’s faked auto- biography. for onc, resented the bally No work deserved all that hysteric | advertisin nd all those critical 1 It gave us, ye might say, a pacan in the you- know where. Now we bitterly resent. (being an old resenter) the ery of “Phon What if it is? Literary license is every author's. pre tive. Nobody swallowed “Trader Horn” ite-hot truth, ‘The point. is, a author—as the Trader did © his or her phoneyness in- teresting? We don’t think Miss Lowell has. Her account of her first seventeen years on a sailing amusing, frank, blas phemous South Sea stuff, which might have happened to anyone. But for the most part it is trite experience, having been told be fore and better, and obviously the product of a Hollywood ‘mind which has read its Herman Mel ville, but not too well. Miss Lowell's crime is not in being a prevaricator but in being a bum one, Which lecture, we hoy cleans up the matter for all time, my children, “Round Up,” by Ring Lard ner, is a grand collection of the Bard of Great Neck’s best old short stories and many new ones, mostly excellent. Papa Lardner issued the book for his starving kiddies. Please buy a copy and save them from becoming public charges. “And Then Came Ford. Charles Merz. A fascinating, cnormously enlightening bic raphy about the Daddums You will find it a pri al history of our own showing that as Ford has gone so has gone the nation. A Rolls- Royce of a book. “Jehovah’s Day,” bs Borden. An unusually brilliant novel covering the recent 000,000 years of human existence, from primorc slime to modern decadent society. Miss is a female Aldous Huxle at satire kind of alizing. as the vessel is y, adept dipped in acid and intellectual emotion- Ten Suans woman's | On the air! Ben Bernie and his Mennen Men Dance to their music every Thurs- day at 8:30, eastern daylight time, on the N. B.C. network stations— WJZ,KDKA, WLW, WBZA,WBZ,WBAL, WHAM, WJR, KYW, KWK, WREN 100,- | Borden | Here is Jim Henry, Mennen salesman, talking to Ben Bernie, Mr. Bernie and his orchestra are famous for their animated and witty radio performances, and their tingling ds BEN BERNIE tells Jim Henry “| keep my face in tune with MENTHOL-ICED shaves” ea ‘high-hat’ New nee every night. And , it’s hard, hot work to lead a band through 17 jazz numbers! But--when I have started the ning with one of your coal Menthol- iced shaves I feel fit as my fiddle at the finale... The minute the lather goes on, I can feel my face cool down my spirits go up. Since I've started using Menthol-iced, there's close harmony between my face, my Jather and my razor! Mennen Menthol-iced The Young Man’s Shave! Coouness—refreshing, invigorating, mountain-breeze coolness — that's what makes Mennen Menthol-iced absolutely different from any shave you've ever h unique 2 CREAMS—Mennen is made with and without Menthol Mennen is the only shaving cream that comes in two forms. 2 Take you choice: Menthol -iced — or Mennen without menthol, the good old quick shave stand-by... Both creams give you Dermutation—the exclusive Men- nen process of softening the beard and toning the skin, Dermutized lather doesn’t care if the water is hot or cold, hard or soft — it whips up thick and moist and fast. Use cither cream—you'll get a smoother, snappier, happier shave! Send for free trial tube. MENTHOL-ICED MENNEN SHAVING CREAM Ob. Finish yor shave with a dash Wenaine VALID &. Mew, he nau's power at dorew't Show. Yutiele the dhiw, DreaT aflic a tath, Leo / few Hew, Free 14 COOL shaves! Let Jim Henry send you a trial tube of Meonen M. comicbooks.com