Judge, 1929-03-30 · page 27 of 36
Judge — March 30, 1929 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising for Melachrino cigarettes** disguised as entertainment content. The small jokes ("Candid," "What's the Rush?," etc.) are filler material typical of Judge magazine. The main satirical point appears in the bridge-playing dialogue: a woman claims her "convention" for winning at bridge is smoking Melachrinos cigarettes—a humorous non-sequitur suggesting the product gives competitive advantage. This reflects **1920s advertising strategy**, where cigarettes were marketed as sophisticated, even enhancing performance or social status. The coupon offer bundles cigarettes with bridge instruction cards and playing cards, targeting educated, leisure-class readers who played bridge—positioning Melachrinos as a marker of refinement and good taste. The phrase "the one cigarette smoked the world over" reflects cigarette companies' global expansion ambitions during this era. No specific political figures or events are referenced; this is lifestyle advertising presented through satirical humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That East could have stopped the Grand Slam by playing the ten of Diamonds at the third trick is apparer assure the Declerant. And if East had played the ten of Diamonds at the third trick, can you see how a Little Slan could have been made | igainst the best defense? Candid Hotel Proprietor — Vm sorry. ladies and gentlemen, to have to announce that the fare this eve ning may not be up to our usual standard, Our French ehef has met with an aceident, Guest—We're sorry to hear | that. How did it happen? Proprictor—He opening a tin. —Denti~ Orixton cut his finger | Mahel—Why so sad, honey? Laura—That silly chump that | I was going to sue for breach of se wants to marry me now —Evervnopy’s Wrenkry What's the Rush? He—Every time [ kiss you it makes mea better man. She—Well, you don't have to become perfect in night. —Boston Transcript | First’ Knut—You know, Rich- leigh must have money. | Second Ditto—So must 1. In- troduce me to him, Axswens “Hey, Joe! Which goes on first, the bloomers or the step- ins?” —Bovcevaroier “BIT” OF DISTINCTION but such play would | | two “tricks in that suit to © Tae Uxww Tomacon Company Bridge Expert: "What are your conventions, Miss Marden?” Miss Marden: "The sume as yours—Melachrinos and play to win!” Do You Play Bridge? Then Clip This Coupon. Tue Usion Topacco Company S11 Fifth Avenue, New York City C. 3-30-29 Gentleme bainrals 1am a bi * Melachrino-Beidge off Mel Name —Cork tip, Straw ascote-pad with the official rules of co ce and rwo packs of Congress Cards (free of any advertising) beating my nonogram—$4.75 value, ob able for $2.50w jh coupon, to introduce Melachrinos. Address City THE ONE CIGARETTE SMOKED THE STRAW TIPS CORK TIPS PLAIN ENDS State WORLD comicbooks.com