Judge, 1929-03-23 · page 2 of 36
Judge — March 23, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not a satirical cartoon. It promotes Listerine antiseptic mouthwash and shaving cream. The ad uses persuasive marketing rather than satire. The large image shows hands applying Listerine, while text claims the product kills cold germs on hands in 15 seconds. A smaller circular photo shows a man using Listerine for sore throat treatment. The "joke" in the headline—"What a funny way to escape a cold!"—is marketing wordplay, not political satire. The copy positions Listerine as medically superior to ordinary soap and water, appealing to early 20th-century anxieties about germs and hygiene. The shaving cream mention at bottom suggests this was a diversified product line. This represents Judge magazine's reliance on commercial advertising revenue alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And for a SORE THROAT —of course Listerine built its reputation on its ability to quickly check sore throat which is also caused by gern At the first symptom of troubl gargle with it full strength. Repeat the treatment frequently. a cold! VOID a cold by rinsing the hands with full strength Listerine? Sounds strange, doesn’t it? But there’s nothing strange about it. Just common sense, as any doctor will tell you. The live germs of conta- gious cold (the serious kind) are usually borne to the mouth on food carried by germ-laden hands. The usual washing with soap and water is not enough to remove or destroy them. So physicians urge the use of a safe, but powerful, antisep- tic to attack the germs before they reach the throat. What could be better for this purpose than clean, sooth- ing Listerine—and so power- ful, when used full strength, that it kills even the virulent Bacillus Typhosus (typhoid) germs in 15 seconds? It is not necessary to use a large amount of Listerine. Just enough to wet the hands. A wise precaution for every- one—and especially for moth- ers preparing children’s food. Lambert Pharmacal Company, St. Louis, Mo., U. S. A. LISTERINE ‘TISEPTIC THE SAFE JOINED Y Get in the ¢ found the perfect sh cool shave with LISTERINE SHAVING CREAM who've e—the comicbooks.com