Judge, 1929-02-23 · page 2 of 36
Judge — February 23, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising copy, not satire**. It promotes Listerine mouthwash/gargle as a cold and sore throat remedy. The main image shows people in crowded public transit (likely a bus or train), depicting the "crowded, drafty places" where sore throats supposedly spread. The advertisement claims Listerine gargling kills typhoid germs in 15 seconds and prevents colds. A sidebar ad for "Listerine Shaving Cream" asks "JOINED YET?" promoting membership in some product circle. This reflects **early 20th-century marketing**, when antiseptics were heavily promoted for illness prevention and germs were newly understood but often overstated as threats. The advertisement's claims—particularly about typhoid prevention through gargling—would be considered exaggerated by modern medical standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gargle when you get home Sore throat breeds in crowded, drafty places Listerine full strength kills even typhoid germs in 15 S soon as nasty weather sets in, thousands are down with sore throat, colds, grippe, flu, or worse. Don't be one of them. Gargle with Listerine full strength every di: ly after exposures to rain, se ighing crowds in s—buses, street cars and is simple act may spare you a costly and possibly a dangerous siege of illness. Because Listerine, full strength, is ms—and sore throat, like a cold, is caused by germs. powerful against g Repeated tests show that Listerine The safe antiseptic kills even the stubborn B. Typhosus (typhoid) and M. Aureus (pus) germs in fifteen see lions rely on it. Keep a bottle ha first sign of troubl Don't hesitate to u urgle repeatedly. full strength. It is entirely safe in any body cavity. If a throat condition does not rap- idly yield to this treatment, consult your physic Lambert Pharmacal Company, St. Louis, Mo., U. S. A. seconds Fewer Colds —if you do this Millions ds start when germs, trans- the hands to food, enter the Therefore every meal, rinse This effectually imple act may cold. And itis hers to remem- eave you a nasty siege with eepecially important for mm, ber when preparing children's food. comicbooks.com