Judge, 1928-12-15 · page 36 of 36
Judge — December 15, 1928 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It features Rosalii Aale Nilson, identified as "The Original Lucky Poster Girl," endorsing Lucky Strike cigarettes. The ad uses a common early-20th-century marketing tactic: claiming cigarettes suppress appetite and help maintain a slim figure. The "Lucky Girl" uses smoking as a diet aid, claiming that lighting a cigarette satisfies sweet cravings while keeping her trim. The emphasis on "toasted" flavor and "no throat irritation, no cough" reflects contemporary tobacco advertising claims—assertions that would later be proven false and eventually become illegal to make. This represents how cigarette companies once marketed directly to women through glamorous endorsements and health/beauty claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“I'm a ‘Lucky Girl’ because I've found a new way to keep my figure trim. When- ever the desire for a sweet tempts me, I light up a Lucky Strike. It’s remarkable how nicely the toasted flavor of Luckies satisfies me. Toast- ing has taken out all im- purities—all that is left is the thrilling Lucky aroma. I certainly am lucky to be !The Lucky Girl.’”” Aosalii, (ale Nolen The Original Lucky Poster Girl comicbooks.com