Judge, 1928-12-15 · page 33 of 36
Judge — December 15, 1928 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and announcements** rather than satirical content. The main features are: 1. **Scotchogram Contest**: Judge announces winners of a word-puzzle contest will be revealed next week. The "definitions" shown are humorous one-liners (scotch whisky jokes disguised as definitions). 2. **Crossword Puzzle**: A solved puzzle from the previous week is displayed—standard magazine filler content. 3. **Gift Advertisement**: A commercial ad for Lindbergh wall maps positioned as unique Christmas gifts. Charles Lindbergh's 1927 transatlantic flight made him enormously famous, so his image was valuable for marketing. 4. **Salvation Army Appeal**: Commander Evangeline Booth (actual leader of the Salvation Army) solicits Christmas donations for the poor. This represents the magazine's charitable positioning. The page demonstrates Judge's mix of humor, puzzles, and advertising during the interwar period, with Lindbergh's celebrity used as a marketing tool.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WINNERS Definitions of Scotchograms of the in this Issue SCOTCHOGRAM "AGE 2 CONTEST 7 Will Be Announced Next Week pu out W th Rath last eek your fortune; if ful in your quest I'l of too many parties and too many pals ve your fool FEW SEMI DEBILITANT selfs PAID AISLE SEAT SPADE | pace The burne Solution of Last Week’s Puzzle PAGE 3 If you send me the bill that ain’t paid, Tl see it’s pa a) al ES ww hat do fish eat?” Vhat they can find.” And if they can’t find any- “They eat something else.” —Donruannen, Berlin If Your Gift Must Be ¢ f> —UNIQUE —DECORATIVE —INSTRUCTIVE —ECONOMICAL just fill in the coupon below and eliminate from your Christmas list as many names (and problems) as you care to Judge Publishing Co., Ine, 627 West 43rd St., New York, N. ¥. Gentlemen: 0 $2.95 for one Tam enclosing of the 40", 0 3419 for two 10-color Lindbergh wall maps. te maps will be sent to y toxether with special which fontains no adver Oxcx again it is my vilege to ask for your sistance in meet- ing the demands made upon the Salvation Army during the Christmas sea- son. Throughout the country nearly half a million of the poor and unfortunate will look to us for some of the good things that mark the Yuletide rejoicings. Ir- respective of creed, color or race, honest need being the only qualification, we shall endeavor to meet the demand with Christmas baskets and toys for the children. Our methods of inves- tigation and distribution commend themselves to a large number of gener- ous-hearted citizens who desire to share with others at Christmas the bless- ings of prosperity and peace. I want that num- ber to increase, and invite all the readers of Juvcr to share my burden by sending a contribution to me at our New York Headquarters. Kindly mail your check without delay to Commander EVANGELINE BOOTH 122 West 14th Street New York City comicbooks.com